SVP of Marketing

International Search ConsultantsEl Paso, TX
Onsite

About The Position

ISC's team of Executive Recruiters is partnering with a financially strong, member-focused financial institution to identify an experienced Senior Vice President of Marketing. This executive leader will drive enterprise-wide marketing strategy, brand growth, member engagement, and business development while leading a high-performing marketing team and collaborating closely with executive leadership. The ideal candidate is a true strategic marketer with a proven ability to develop enterprise marketing strategies, build strong brands, leverage data and analytics to drive growth, and develop high-performing teams. This individual will be a collaborative executive with exceptional leadership presence, strong business acumen, and a passion for creating measurable business results within a service-focused organization. This is an outstanding opportunity to join a stable, well-established organization that values innovation, collaboration, and long-term leadership while providing significant executive visibility and the ability to shape the organization's future.

Requirements

  • Must have track record of mentoring, developing and coaching team members
  • Minimum 10 years of progressive marketing leadership experience
  • Minimum of 3 direct reports in prior roles
  • Strategic enterprise marketer with strong brand growth and marketing planning expertise
  • Proven leader with executive presence and the ability to influence senior leadership
  • Experience coaching, developing, and leading high-performing marketing teams
  • Strong marketing analytics, KPI tracking, reporting, and data-driven decision making
  • Expertise in digital marketing, campaign strategy, and measurable business growth
  • Ability to navigate organizational dynamics and build confidence across executive teams
  • Experience managing marketing budgets, vendors, and department operations
  • Comfortable in fast paced environment
  • Bachelor's degree required
  • Credit union or community banking experience preferred (financial services experience considered)

Nice To Haves

  • Master's degree preferred for SVP
  • Exceptional ability to manage multiple high-priority projects simultaneously.
  • Takes ownership and drives projects from strategy through execution.
  • Highly organized with strong administrative and operational discipline.
  • Expert at prioritizing workload, aligning team priorities, and ensuring flawless execution.
  • Growing and developing existing team members
  • High emotional intelligence; effectively leads diverse teams and executive stakeholders.
  • People-first leader who aligns with a community-focused culture.
  • Passionate about strengthening communities and member relationships.
  • Collaborative leader who builds trust and influences across the organization.
  • Strong relationship builder with excellent communication and interpersonal skills.
  • Adaptable, strategic thinker with sound judgment and professionalism.

Responsibilities

  • Lead the organization's enterprise marketing strategy and long-term brand vision.
  • Drive business growth through strategic marketing, digital initiatives, and member/customer engagement.
  • Serve as a strategic partner to executive leadership while building strong relationships across the organization and in the community.
  • Partner with executive leadership to align marketing with organizational objectives.
  • Lead, coach, and develop a high-performing marketing team.
  • Establish KPIs, leverage data analytics, and measure marketing effectiveness.
  • Oversee branding, public relations, communications, and integrated marketing campaigns.
  • Manage marketing budgets, vendor relationships, and department operations.
  • Build strong cross-functional relationships while fostering a collaborative, high-performance culture.
  • Champion community engagement initiatives that strengthen the organization's brand and reputation.

Benefits

  • Executive bonus opportunity
  • Comprehensive benefits package
  • Robust retirement benefits, including 401(k) and 457(b) employer matching
  • Relocation assistance available for qualified candidates
  • Strong commitment to leadership development, executive coaching, and career growth
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