SVP, Marketing Technology

Bank OZK•Little Rock, AR

12h

About The Position

Supports multi-channel marketing programs to raise brand awareness and drive people through the client relationship life cycle.

Requirements

Knowledge of Marketing technology platforms including website content management systems (preferably ContentStack), Marketing automation (Marketo), and CRM best practices.
Knowledge and aptitude of website CMS (preferably ContentStack) platform expertise, including timely and accurate updates of content and functionality.
Comprehensive digital knowledge of CMS, marketing automation, CRM, search engine marketing.
Knowledge of user experience, website best practices, site functionality and information architecture.
Knowledge of bank products/services and regulations.
Ability to develop strong partnerships with both internal and external stakeholders.
Ability to garner a deep understanding of our clients, business objectives, and priorities.
Ability to work without close supervision.
Ability to maintain confidentiality.
Ability to maintain a high degree of integrity, trustworthiness, and professionalism at all times.
Ability to communicate effectively both verbally and in writing.
Ability to demonstrate initiative to accomplish work objectives.
Ability to work effectively and demonstrate flexibility in a continually changing environment.
Ability to demonstrate effective organization, critical thinking, analytical, and problem-solving skills.
Ability to exhibit exceptional project management skills.
Skill in using computer and Microsoft Office, including Outlook, Word, Excel, and PowerPoint.
Bachelor’s degree in marketing, technology or other job-related field, or commensurate work experience, required.
7+ years of experience managing website and digital marketing initiatives, required.
5+ years of team leadership experience, required.

Nice To Haves

ContentStack
Marketo

Responsibilities

Creates functional strategies and objectives for marketing technology and associated platforms.
Establishes and integrates marketing technology stacks, improves workflow, and optimizes automation, reporting and analysis.
Streamlines and improves Bank OZK’s Search Engine Marketing practice.
Develops digital strategies and tactics, that inspire consumers, increase sales, and improve business performance.
Manages and owns the day-to-day operations of the website CMS and oversee marketing automation platforms.
Tests, tracks, learns, and optimizes performance via marketing automation and campaign optimization.
Conceptualizes, develops, and launches digital content which engages people and drives business value.
Executes Marketing objectives flawlessly through digital channels.
Implements, improves, and perfects current and future martech platforms.
Meets and exceeds service level agreements and develops and allocates Marketing spend based on ROI.
Continually scans the marketplace for insights and leverage best practices from within and outside industry.
Identifies and recruits talent to build a highly effective team.
Regularly exercises discretion and judgment in the performance essential job functions.
Maintains good punctuality and attendance to work.
Follows Bank policy, procedures, and guidelines.