SVP Marketing

Access•Peabody, MA

About The Position

The Senior Vice President of Marketing leads Access’ global marketing strategy, driving demand generation, brand growth, and customer engagement across all business lines. This executive develops and implements integrated marketing campaigns, elevates our digital and performance marketing capabilities, and ensures cohesive go-to-market alignment with Sales, Product, and Customer Success. This role oversees the full Marketing organization and serves as a strategic advisor to senior leadership on market trends, customer insights, and growth opportunities.

Requirements

10+ years of progressive marketing leadership experience, including 5+ years in VP-level or higher roles.
Demonstrated success in global B2B demand generation, brand strategy, and lifecycle marketing.
Deep expertise in digital marketing, analytic methodologies, and performance optimization.
Exceptional executive communication skills and experience presenting to C‑Suite and Boards.
Bachelor’s degree in Marketing, Business, or related field required

Nice To Haves

Experience within SaaS, information management, digital transformation, or services industries.
Proven ability to scale and transform marketing organizations within high-growth environments.
Global market and multi-segment experience (Enterprise, Healthcare, Energy, etc.).
MBA preferred

Responsibilities

Shape and execute Access’ global marketing vision and long-range strategic plan.
Define and evolve Access’ brand architecture and messaging across geographies and product portfolios.
Represent Marketing at the executive level and advise on competitive dynamics and growth levers.
Partner with SDR/BDE teams to build demand‑gen engines, nurture flows, ABM programs, and lead scoring models.
Own marketing-sourced and marketing-influenced pipeline targets across all business lines.
Lead multi-channel demand programs (digital, ABM, lifecycle, field, partner-led).
Improve funnel performance: MQL → SQL → Opportunity → Revenue, quarter over quarter
Develop segmentation strategies across industry, buyer persona, and use case.
Oversee SEO, SEM, paid digital, website optimization, conversion rate improvement, and attribution modeling.
Build data-driven frameworks to improve CAC efficiency, conversion rates, and marketing ROI.
Lead development of product positioning, messaging, sales enablement, and launch strategies for all Access solutions (including Unify Records, Unify Health, Unify Energy, Unify Lifecycle, and Access Classic).
Collaborate with Product on market research, customer segmentation, and value proposition design.
Build, mentor, and scale a high-performing global marketing team.
Foster a culture of accountability, innovation, experimentation, and continuous improvement.
Manage marketing budgets and vendor partnerships efficiently.
Partner with Sales, Product, Finance, and Operations to ensure unified go-to-market execution.
Drive alignment across forecasting, planning, segmentation, and campaign strategy.
Own the marketing tech stack: CRM, marketing automation, ABM/intent platforms, analytics, attribution.
Build scalable systems for lead scoring, routing, performance dashboards, and revenue attribution.
Partner tightly with Sales Operations on SLAs, pipeline reporting, and data integrity