SVP, Health Digital

Daniel J. Edelman•Washington DC, NY

About The Position

Edelman is seeking a Senior Vice President of Health Digital to lead digital work for major pharmaceutical clients, focusing on sophisticated, compliant branded and unbranded digital marketing. Health Digital operates at the intersection of Edelman Health and Edelman Digital, applying digital and social approaches to address clients’ business challenges. The role requires deep pharmaceutical experience serving HCP, patient, and caregiver audiences, including omnichannel campaigns, indication-specific content, ISI and fair balance, and digital MLR processes. The SVP serves as the digital lead and primary digital strategist on assigned accounts, coordinating digital subject matter experts and capabilities to deliver integrated programs. Depending on the assignment, the role may also serve as overall account lead. The SVP sets the vision and orchestrates cohesive digital ecosystems across .com and condition sites, CRM, paid media, SEO, GEO, and social. Success is measured by organic and digital growth, new business wins, and the ability to advance client objectives through integrated digital programs.

Requirements

Bachelor’s degree or equivalent work experience.
10+ years of health digital experience in an agency setting.
Deep pharmaceutical marketing expertise across HCP, patient, and caregiver audiences, including omnichannel campaigns and regulated environments.
Proven experience leading digital marketing strategy across large, matrixed healthcare or pharmaceutical accounts.
Expertise orchestrating integrated digital ecosystems across web, CRM, and paid, earned, and owned media.
Fluency in MLR processes and comfort working in highly regulated spaces.
Ability to guide cross-functional teams with clarity, empathy, and impact.
Strong executive presence, consultative skills, and senior-level client-facing experience.
Growth mindset, with focus on organic growth, team development, and business transformation.

Responsibilities

Lead digital strategy across branded and unbranded pharmaceutical marketing, including .com, CRM, paid media, SEO, and social.
Translate business challenges into digital-first solutions grounded in compliance, creative storytelling, and measurement.
Partner with cross-functional subject matter experts, including UX, analytics, media, CRM, and content, to ensure seamless execution and integration.
Navigate pharmaceutical regulations, including MLR, ISI, and fair balance, to design compliant, engaging, and effective experiences.
Guide clients through omnichannel strategy and experience design across touchpoints and customer journeys.
Serve as a trusted advisor, simplifying complexity and connecting digital efforts to business outcomes.
Lead, mentor, and inspire diverse teams to develop talent and elevate performance across digital and integrated disciplines.
Drive organic and digital growth, new business wins, and the development of integrated digital ecosystems.