SVP, Engagement Strategist

Ogilvy Health US•New York, NY

21h

About The Position

Ogilvy Health is seeking a Senior Vice President, Engagement Strategist to architect engagement ecosystems that bring brand strategy to life. This role involves designing connected experiences to guide patients, healthcare professionals, and stakeholders through mindset and behavior change journeys. The position operates within an Integrated Strategy model, collaborating with Brand Strategy, Medical Strategy, and Strategic Intelligence to ensure ideas are built for influence. The SVP will work closely with the Public Relations & Social Influence (PRSI) team for amplification within culture and communities, and partner with Creative, Account, PRSI, Growth, and media partners to ensure ideas are designed for participation and impact. Additionally, this role will collaborate with the Head of Innovation to translate emerging technologies, including AI and WPP Open, into client engagement solutions. This role is suited for a strategist who understands systems thinking and how engagement architecture connects science, creativity, culture, and technology to influence behavior.

Requirements

10+ years of experience in engagement strategy, digital strategy, or omnichannel strategy within healthcare marketing.
Significant experience in pharma, HCP, and DTC engagement strategy.
Strong expertise in audience journey development and omnichannel engagement planning.
Experience collaborating with media, PR, content, and analytics teams.
Familiarity with AI-enabled marketing tools and modern marketing technology platforms such as WPP Open.
Experience contributing to new business pitches.
Strong storytelling and presentation skills.
Ability to translate complex information into clear strategic direction.

Responsibilities

Lead engagement strategy across key accounts, ensuring ideas influence audiences across modern healthcare ecosystems.
Apply and evolve engagement frameworks connecting brand narrative, medical science, and audience insight into cohesive engagement ecosystems.
Partner with senior Integrated Strategy leadership to embed engagement thinking early in the strategic process.
Contribute to the evolution of engagement strategy as media, technology, and audience behaviors change.
Translate ideas into meaningful engagement architecture in close collaboration with Brand Strategy, Medical Strategy, and Strategic Intelligence.
Design patient and HCP journeys that influence mindsets and behaviors for both unbranded and branded initiatives.
Integrate PRSI thinking into engagement ecosystems to support earned-first approaches for amplification through culture and communities.
Partner with Creative, Account, PRSI, and Growth teams to shape idea development and activation.
Translate audience insight, channel dynamics, and scientific complexity into clear engagement architectures.
Serve as a senior engagement strategy partner to clients, guiding the development of modern engagement ecosystems.
Partner with Account and Creative leadership to integrate engagement thinking into campaign and platform development.
Collaborate with CMI media partners and other media agencies to align engagement strategy with media investment and audience targeting.
Support workshops and working sessions focused on audience journeys, engagement ecosystems, and behavior change.
Contribute engagement strategy to new business pitches, developing engagement architectures for cross-channel experiences.
Support the development of activation frameworks translating creative ideas into real-world engagement ecosystems.
Design engagement systems integrating earned-first thinking with data-informed channel strategy.
Partner with cross-functional pitch teams to showcase Ogilvy Health’s integrated strategic model.
Partner with the Head of Innovation and senior strategy leadership to apply emerging technologies to engagement challenges.
Identify opportunities to leverage AI-enabled platforms like WPP Open for audience understanding and engagement personalization.
Contribute to the development of engagement solutions integrating data, technology, and strategy.
Help pilot new engagement approaches across client engagements.
Collaborate with Strategic Intelligence and CMI media partners to align engagement strategy with media planning and audience insights.
Support the integration of paid, owned, and earned channel strategies.
Identify opportunities to strengthen engagement effectiveness through improved channel orchestration and audience targeting.
Mentor and support engagement strategists, enhancing strategic thinking within the team.
Contribute to the development of engagement best practices and frameworks.
Foster collaboration across Integrated Strategy disciplines.
Contribute to thought leadership on how technology, media, and culture shape healthcare engagement.
Stay current on emerging engagement platforms, audience behaviors, and digital ecosystems.
Share perspectives to advance engagement thinking within the agency.