SVP E Commerce Digital Growth and Paid Media Remote

David's Bridal•King of Prussia, PA

4d•Remote

About The Position

The Senior Vice President of E‑Commerce & Growth is a transformational, results-driven leader responsible for scaling customer acquisition, revenue, and lifetime value through paid media–led growth, best‑in‑class digital experiences, and rigorous performance optimization. Sitting at the intersection of brand storytelling and performance marketing, this role owns the full growth engine—from top‑of‑funnel paid media and partnerships through on‑site conversion, personalization, and retention—with end‑to‑end P&L accountability for the e‑commerce business. Guided by our MAGIC values—Make it personal. Amp it up. Get curious. Innovate. Create the moment.—this leader will elevate how modern brides discover, engage with, and fall in love with our brand across every digital touchpoint.

Requirements

Bachelor’s degree required in Marketing, Business Administration, Finance, Economics, Analytics, or a related field
12+ years of experience in paid media, performance marketing, growth, or digital commerce leadership
Proven success managing large, multi‑channel paid media budgets and scaling customer acquisition
Experience owning or directly influencing P&L performance
Strong background working with agencies and in-house teams
Expert-level understanding of paid media platforms, attribution, and measurement frameworks
Strong strategic, analytical, and financial acumen
Ability to lead through influence, inspire teams, and drive cross‑functional alignment
Executive presence with the ability to clearly communicate strategy and performance to senior stakeholders
Customer-obsessed mindset with a passion for creating emotionally resonant brand moments

Nice To Haves

MBA or Master’s degree in Marketing, Business, or Strategy strongly preferred
Prior experience in e‑commerce, DTC, retail, fashion, or bridal/luxury strongly preferred

Responsibilities

Own the global paid media vision, strategy, and investment across all channels: paid search, paid social, programmatic, display, CTV, streaming audio, OOH, experiential, and emerging platforms
Set channel-level budgets, pacing, and investment priorities to maximize ROI, CAC efficiency, and long-term customer value
Lead a performance‑rigorous, test‑and‑learn culture—balancing brand-building and acquisition at scale
Partner with internal teams and agencies to develop breakthrough creative, messaging, and targeting strategies
Establish optimization and testing frameworks, leveraging insights from analytics teams while remaining focused on strategic decision‑making
Lead monthly and quarterly integrated growth planning, including seasonal moments, proprietary brand programming, and partnership activations
Ensure seamless alignment across brand, content, creative, social, PR, CRM, site, and retail/store teams
Prioritize high-impact growth initiatives that fuel awareness, consideration, engagement, and traffic—without losing sight of near-term performance
Activate partnerships, co-marketing opportunities, and media extensions that expand reach and acquisition efficiency
Own the end‑to‑end e‑commerce experience, including website, mobile, checkout, personalization, and merchandising
Partner with Product, UX/UI, and Engineering teams to define and execute the digital product roadmap
Champion user-centered design, CRO, and experimentation to improve conversion, AOV, retention, and lifetime value
Ensure paid traffic lands in high‑performing, emotionally compelling digital experiences optimized for both conversion and brand affinity
Own full P&L responsibility for the e‑commerce and digital growth business
Manage revenue forecasting, media investment allocation, contribution margins, and growth profitability
Partner with Finance and Executive Leadership to align investment strategies with business targets
Balance short-term performance with long-term brand and customer value creation
Serve as the senior strategic lead for paid media, analytics, and growth agencies
Drive accountability, performance standards, and operational excellence across partners
Collaborate closely with Marketing, Creative, Merchandising, Analytics, and Technology leadership to deliver unified growth outcomes
Act as a trusted advisor to the C‑suite, translating performance data into strategic recommendations
Own key growth KPIs: CAC, LTV, conversion rate, revenue, ROAS, media efficiency, and margin contribution
Define success metrics and performance expectations across channels and initiatives
Translate insights into strategic pivots—while delegating executional analytics to specialized teams
Continuously refine growth strategy to improve efficiency, scalability, and impact