SVP, Commerce Media Measurement & Analytics

dentsu•New York, NY

1d•Hybrid

About The Position

The Senior Vice President, Commerce Media Measurement & Analytics is a senior leadership role responsible for developing and scaling dentsu Media’s US Commerce & Retail Media Measurement practice while delivering best‑in‑class analytics and decisioning for complex buy‑side retail media programs. This role works in close partnership with the EVP, Commerce Media Activation, Commerce Media Product & Platform leaders, Data Experience, and Data & Technology (D&T) teams to define how media measurement is architected, productized, and operationalized across clients, retailers, and platforms. The SVP will evolve commerce & retail media measurement from a reporting function into a scalable operating system that aligns activation, analytics, technology, and client decision‑making. Playing a vital role in our methodology for measuring impact, from normalizing cross RMN attribution to creating best practices for measuring incrementality of RMNs, and working closely with IAB to be the voice of how we standardize measurement in an evolving industry.

Requirements

15+ years of experience in analytics, measurement, performance media, commerce media, or a related discipline, with senior-level accountability for measurement strategy and outcomes.
Deep understanding of commerce and retail media measurement , including how to connect media performance to business outcomes such as sales growth, new‑to‑brand, incrementality, and category impact.
Proven experience leading analytics and measurement initiatives across complex, multi‑platform ecosystems, partnering closely with activation, strategy, product, and technology teams.
Knowledge expert in major retail media networks and technology like Amazon Ads, Walmart Connect (Scintilla), Criteo, Roundel, Pacvue and Skai.
Strong ability to translate complex data into clear, executive ready insights, dashboards, and decision frameworks that influence senior stakeholders.
Experience working with BI and visualization platforms (e.g., Tableau, Power BI, Looker) in an enterprise or multi‑client environment.
Demonstrated leadership in defining measurement frameworks, KPI hierarchies, and governance standards that scale across teams and clients.
Exceptional communication and stakeholder management skills, with experience influencing at VP, SVP, and Csuite levels.

Nice To Haves

Experience defining or shaping analytics, dashboarding, or measurement architectures, including data sourcing, normalization, and KPI logic, in partnership with data or engineering teams.
Familiarity with data pipelines, metrics layers, or semantic models, sufficient to ensure consistency and reusability across dashboards and reporting solutions.
Experience evaluating, selecting, or partnering with external technology, data, or analytics vendors to accelerate measurement, visualization, or experimentation capabilities.
Working knowledge of privacy safe analytics environments or clean rooms (e.g., retail media clean rooms, AMC, or similar) and their role in advanced measurement and experimentation.
Technical fluency in analytics concepts (e.g., SQLbased analysis, APIs, or data integrations) that enables effective collaboration with technical and product teams, without requiring hands-on execution.
Product oriented mindset, with experience shaping analytics or measurement solutions from concept through adoption and scale.
Agency, consulting, or ad‑tech experience supporting multiple clients or complex enterprise measurement needs.

Responsibilities

Co‑develop and scale the US commerce, retail, and affiliate media measurement and analytics practice, including frameworks, standards, and operating models.
Define and lead the development of scalable commerce and retail media dashboarding and visualization solutions, translating complex performance, incrementality, and business signals into executive ready decision tools for clients and internal leadership
Establish the data and measurement architecture that underpins buy‑side commerce media analytics, including data sourcing, normalization, governance, and the integration of retail media, affiliate, and performance signals into a coherent analytical framework
Partner closely with the EVP, Commerce Media Activation to embed measurement into planning, activation, and optimization workflows.
Collaborate with Commerce Media Product & Platform leads to inform roadmap priorities and measurement requirements.
Work with dentsu’s Data Experience and Data & Technology teams to align analytics capabilities and data infrastructure with commerce media needs.
Contribute to internal POVs and thought leadership.
Define and operationalize buy‑side retail media & affiliate media measurement frameworks across onsite and offsite media
Create repeatable, modular measurement and reporting frameworks that can scale across clients, retailers, and markets—balancing flexibility with standardization to reduce operational friction and improve consistency
Establish KPI hierarchies tied to business outcomes including sales growth, share, new‑to‑brand, and incrementality.
Clarify roles of attribution, incrementality testing, and modeling for optimization vs. investment decisioning.
Advises the agency about key industry trends and innovations.
Partner with internal Marketing Effectiveness teams to create a scalable holistic measurement approach inclusive of retail and brand measurement.
Identify, evaluate, and partner with external technology, data, and visualization partners (e.g., analytics platforms, clean rooms, and commerce ad tech) to accelerate delivery of modern measurement and reporting capabilities while avoiding bespoke, one‑off solutions.
Lead measurement strategy for retail media networks like Amazon Ads, Walmart Connect, and Criteo, along with Affiliate platforms like Impact Radius.
Apply experience across additional RMNs such as Kroger Precision Marketing, Albertsons Media Collective, Target Roundel, and Instacart.
Partner with activation teams to maximize value from Pacvue, Skai, Impact Radius and similar platforms.
Standardize measurement inputs and outputs to improve speed‑to‑insight and governance.
Lead, mentor, and develop analytics talent.
Support recruitment and capability building for the retail media analytics practice.