Senior Director, Digital Media - Growth Marketing (Paid & CRM)

Walmart • Bentonville, AR

3d • $130,000 - $260,000 • Onsite

About The Position

Sam’s Club is on a bold growth trajectory — with a clear ambition to double our business and accelerate the value we deliver to tens of millions of members. We are in the midst of a major marketing evolution, redefining how we operate, how we show up, and how we drive impact. This is a pivotal moment for the organization — and a rare opportunity to help shape the future of marketing at one of the world’s most influential retailers, operating at Fortune #1 ecosystem scale.

Requirements

• Bachelor’s degree in Marketing, Business, or related field and 7 years’ experience in marketing or related field OR 9 years’ experience in marketing or related field.
• 4 years' supervisory experience.
• Deep experience across both paid media and CRM/owned channels.
• A track record of driving measurable business outcomes at scale.
• Strong team leadership and experience building high-performing organizations.
• Experience working across complex, matrixed enterprises.
• A mindset grounded in data, accountability, and continuous improvement.
• Comfortable leading teams.
• Comfortable partnering with senior executives across functions.
• Comfortable managing large investments and driving business impact.

Nice To Haves

• Managing copy teams in a retail creative environment.
• Managing large editorial content campaigns in an online creative or related digital field.
• Working for or with creative agencies.

Responsibilities

• Overseeing the full ecosystem of Paid channels and Owned (non-paid) channels + CRM.
• Ensuring every dollar invested and every member touchpoint drives meaningful impact across Net member growth (acquisition + retention), GMV growth, and Efficiency and quality (CPA, ROAS, LTV).
• Operating and evolving a critical growth engine for the business — translating strategy into performance at scale.
• Deploying and optimizing a significant paid media investment (~$300M) against defined goals, with ongoing weekly optimization accountability.
• Scaling and accelerating paid channels to unlock the next level of scale, efficiency, and impact.
• Leveraging first-party data, clean room capabilities, and advanced analytics to improve performance.
• Optimizing across channels to drive full-funnel impact, not just lower-funnel outcomes.
• Continuously improving CPA, ROAS, LTV, and incremental business contribution.
• Leading the business-side transformation of CRM into a high-performing growth engine.
• Evolving from campaign-based marketing to lifecycle-driven orchestration.
• Building and scaling personalization across email, push, SMS, and in-app channels.
• Driving retention, engagement, and lifetime value through data, automation, and smarter decisioning.
• Orchestrating seamless activation across paid and CRM touchpoints.
• Ensuring consistent messaging, targeting, and measurement across channels.
• Leading and maximizing the value of our Agency of Record and broader partner ecosystem.
• Serving as the primary senior leader across our AOR (Publicis Groupe) and key media/MarTech partners.
• Ensuring partners are delivering against business outcomes.
• Unlocking innovation, efficiency, and performance through strong partnership and accountability.
• Leading two direct reports (Director, Paid and Director, CRM) and a team of ~25 marketers.
• Building a high-performing, accountable, and agile team.
• Setting a high bar for quality, rigor, and execution.
• Developing talent and creating clarity in a fast-moving, complex environment.

Benefits

• Health benefits include medical, vision and dental coverage
• Financial benefits include 401(k), stock purchase and company-paid life insurance
• Paid time off benefits include PTO, parental leave, family care leave, bereavement, jury duty, and voting.
• PTO and/or PPTO that can be used for vacation, sick leave, holidays, or other purposes.
• Short-term and long-term disability, company discounts, Military Leave Pay, adoption and surrogacy expense reimbursement, and more.
• Live Better U is a company paid education benefit program for full-time and part-time associates in Walmart and Sam's Club facilities. Programs range from high school completion to bachelor's degrees, including English Language Learning and short-form certificates. Tuition, books, and fees are completely paid for by Walmart.

What This Job Offers

• Job Type: Full-time
• Career Level: Director