SVP/Chief Marketing Officer

First City Credit Union•Altadena, CA

About The Position

First City Credit Union is in search of a strong leader to serve as the SVP/Chief Marketing Officer to plan, coordinate and execute the credit union's strategic marketing plan in the context of the credit union's overall strategic goals. The SVP/CMO is a strategic executive leader responsible for developing and executing credit union's enterprise-wide marketing, brand, communications, digital engagement, member growth, and business development strategies. Reporting directly to the President & CEO, the CMO serves as a key member of the executive leadership team and plays a critical role in advancing the credit union's mission, expanding market share, deepening member relationships, and supporting long-term organizational growth. The SVP/CMO leads all aspects of marketing, branding, member acquisition and retention, public relations, digital marketing, community engagement, product marketing, and market research. This leader will oversee critical Sponsor and Select Employer Group (SEG) relationships.

Requirements

Bachelor's degree in Marketing, Business Administration, Communications, or related field required
Minimum 10-15 years of progressive marketing leadership experience
At least 5 years in a senior executive marketing role with financial services, banking, credit unions, fintech, or related industries
Demonstrated success leading brand transformation, digital marketing initiatives, and member/customer growth strategies
Experience managing marketing budgets, agencies, and cross-functional teams
Experience presenting to executive leadership and Board of Directors
Strong understanding of retail banking, lending, deposit products, and financial services marketing
Expertise in digital marketing, marketing analytics, CRM systems, marketing automation, and data-driven decision making

Nice To Haves

Master's degree (MBA or related discipline) preferred
Knowledge of California financial services market dynamics preferred

Responsibilities

Plan, coordinate and execute the credit union's strategic marketing plan
Develop and execute enterprise-wide marketing, brand, communications, digital engagement, member growth, and business development strategies
Lead all aspects of marketing, branding, member acquisition and retention, public relations, digital marketing, community engagement, product marketing, and market research
Oversee critical Sponsor and Select Employer Group (SEG) relationships