SVP, Business Analytics
About The Position
The SVP, Business Analytics sets the vision, strategy, and roadmap for marketing sciences solutions across a portfolio of clients. The role defines and executes data strategies, identifies opportunities to maximize the value of first-, second-, and third-party data, and advises clients on how analytics can support strategic opportunities and business growth. Working closely with Planning and Investment teams, the SVP develops audience solutions, supports media planning and budget optimization, and provides thought leadership on analytics, research, measurement, and advertising technology. The position leads and mentors direct reports, recruits talent, and provides methodological support, coaching, and training to broader teams. It also develops agency playbooks for audience and measurement work, builds the Marketing Sciences revenue pipeline, contributes to the growth of DTA offerings, and stays current on industry developments and emerging technologies. The role is expected to work in the office at least three days per week, subject to local law and any additional direction from the agency or manager.
Requirements
- University degree.
- 13 or more years of data and analytics experience in advertising, management consulting, marketing, or digital consulting.
- Industry knowledge of marketing analytics and data, including first- and third-party data solutions, data lakes, data clean rooms, and aggregated and user-level data.
- Experience in integrated marketing related to media and/or customer journey development, including budgeting, revenue forecasting, and ROI development.
- Expertise in audience-based marketing and data-driven advertising.
- Analytical, critical-thinking, and problem-solving skills to develop solutions, clarify strategic and operational issues, and drive issues to resolution.
- Proven leadership ability and strong client relationship experience.
- Excellent communication and presentation skills, including the ability to translate unstructured business problems into innovative customer marketing programs.
- Ability to train and coach colleagues in areas including organization, prioritization, business writing and presentation, analysis, and project management covering scope, budget, and timing.
- Comfort working in ambiguous situations.
- Passion for driving change through adoption of emerging advertising technologies.
Nice To Haves
- Knowledge of agency-side media campaign planning and execution processes.
Responsibilities
- Set the vision, strategy, and roadmap for marketing sciences solutions across a portfolio of clients.
- Define and execute data strategies, identifying data needs and opportunities and developing practical plans to maximize the value of first-, second-, and third-party data through integration and augmentation.
- Build client relationships and provide strategic advice on how data and analytics can unlock opportunities.
- Use data creatively to address clients’ business challenges and support growth, in alignment with Planning and Investment teams.
- Provide thought leadership on analytics, research, measurement, and advertising technology concepts, methods, and tools.
- Develop audience solutions with Planning and Investment teams.
- Advise client leads and senior clients on audience strategy, measurement, and advanced analytics.
- Partner with Planning and Investment teams on annual budgets, media plans, and ongoing budget and plan optimization.
- Share perspectives on industry changes in data and analytics, including measurement, clean rooms, and attention measurement.
- Investigate how new data sources and technologies may affect marketing and the industries in which client brands operate.
- Lead and mentor direct reports by assessing capabilities, planning career growth, and setting goals to expand skills.
- Provide methodological support, coaching, training, and advice to direct reports and broader teams.
- Recruit new talent.
- Lead development of playbooks for audience and measurement activities to standardize high-quality marketing sciences services across the agency.
- Build the Marketing Sciences pipeline and take responsibility for its revenue goals.
- Help develop DTA offerings by contributing to points of view and exchanging knowledge with Omnicom colleagues.
- Stay current on industry trends through research, training, and industry events.
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What This Job Offers
Job Type
Full-time
Career Level
Executive
