Supervisor, Programmatic

WPP Media•Los Angeles, NY

4d•Hybrid

About The Position

This role is within EssenceMediacom, a leading brand within WPP Media, where you will be instrumental in driving breakthroughs for the world’s best brands through data-driven media and creative strategies. We are seeking a Supervisor, Programmatic to join our dedicated Media Futures Group (MFG) team managing a flagship B2B hardware portfolio for a global technology leader. In this role, you will be responsible for leading campaign strategy, management, and execution across Direct Response (DR) and Private Marketplace (PMP) channels, with a heavy focus on Demand Gen and YouTube platforms. You will serve as a primary client-facing leader, translating complex performance data into actionable insights for a highly sophisticated client marketing team.

Requirements

3–5+ years of hands-on programmatic/digital media buying experience.
Proven hands-on experience with Google Ads, with specific expertise in Demand Gen campaigns.
Strong background in YouTube ads and PMP execution is highly preferred.
Strong verbal and written communication skills with demonstrated experience presenting directly to clients and managing client expectations.
Demonstrated experience managing direct reports, interns, or guiding junior team members on campaign execution.
Excellent analytical skills with a proven track record of extracting insights from data and presenting them in a clear, compelling manner.
Ability to manage complex campaign details and multi-task effectively in a fast-paced environment.
Must be based near a US WPP Media office - hybrid schedule.

Nice To Haves

Strong background in YouTube ads and PMP execution is highly preferred.

Responsibilities

Oversee the setup, daily management, optimization, and scaling of programmatic Direct Response (DR) and Demand Gen campaigns across Google Ads and YouTube.
Serve as a key daily point of contact for the client.
Lead campaign status calls, present performance reviews, and effectively communicate strategic recommendations.
Pull, analyze, and synthesize campaign data to deliver meaningful reports.
Translate complex media metrics into business insights that demonstrate ROI to the client.
Collaborate on full-funnel media strategies, connecting top-of-funnel brand awareness initiatives down to conversion-focused DR tactics.
Guide and mentor associate team members, ensuring high execution standards, error-free delivery, and smooth workflow management across campaigns.
Partner closely with internal planning, analytics, and associate director leadership to drive innovation and campaign efficiency across the B2B hardware portfolio.