Programmatic Intern

Lamar Advertising Company•Baton Rouge, LA

5d•Onsite

About The Position

This is a part-time, paid internship opportunity for a business major interested in marketing and advertising analytics. The intern will provide support to the Programmatic Team, serving brands and agencies nationwide, and gain hands-on experience in a fast-paced professional environment.

Requirements

High School diploma or equivalent required
Must be actively enrolled in a Bachelor’s program
Highly organized with a systematic approach to detail-oriented work
Comfortable working in a deadline-driven environment
Excellent written and verbal communication skills
Ability to work independently and act on own initiative
Ability to analyze and interpret data and financial reports

Nice To Haves

Business majors with a concentration in Marketing, Business Analytics, Management, or Information Systems preferred
Proficiency in Excel, Gmail, and Google Drive applications is preferred

Responsibilities

Work with external advertising and technology partners on campaigns including inventory curation and post-buy reporting
Assist with the creation and planning of networks and campaign proposals to distribute to buyers
Provide proof of performance (webcams) to clients
Cross-department collaboration to compile collateral and research to distribute to advertising partners
Participate in collaboration with the Programmatic team for maintaining creative library, contact bases, and advertising campaign reporting
Assist with the review of advertising campaign creatives to meet Lamar guidelines
Build, compile, and share reporting for internal and external purposes
Compile financial expenses for review and submission