Programmatic Principal

PMG•New York, NY

7h•Hybrid

About The Position

PMG is a global independent platform company engineered for impact, integrating business strategy, media, creative, and data within a single operating model powered by its proprietary operating system, Alli. With over 1,000 employees, PMG partners with brands such as Apple, Nike, Dropbox, Experian, Sephora, and Whole Foods. The Integrated Media team at PMG brings together channel expertise, audience intelligence, technology, and strategic thinking to build media programs that drive meaningful business outcomes. This role involves collaborating with client strategy leaders, media teams, analytics partners, technology experts, and senior client stakeholders to translate complex business priorities into integrated media strategies. The individual will bring deep Programmatic expertise and a broad understanding of the media ecosystem to establish strategic direction, guide investment decisions, and apply data to sophisticated audience and activation strategies. The role also involves shaping how PMG approaches Programmatic and Integrated Media at scale, advancing CTV and video capabilities, evaluating emerging platforms, and strengthening the role of data, measurement, attribution, AI, and technology in media decisions. Collaboration across regions is key to creating scalable ways of working and ensuring strategic intent translates into excellent execution. As a Principal in Integrated Media, the individual will act as a senior subject-matter expert and trusted advisor, tackling ambiguous media challenges, influencing executive-level decisions, advancing Programmatic innovation, and elevating the strategic capabilities of surrounding teams. This is an opportunity to combine deep technical expertise with enterprise-level thinking to influence how clients and PMG approach the future of media.

Requirements

8+ years of experience in Programmatic, Integrated Media, digital media, or a related field, with a bachelor’s degree or equivalent work experience.
Deep Programmatic expertise combined with demonstrated experience across CTV, OTT, online video, YouTube, brand media, and local and national media buying.
A track record of setting strategic direction for large or complex media accounts, connecting media strategy and investment decisions to customer, brand, and business outcomes.
Advanced knowledge of audience strategy, with experience applying first-, second-, and third-party data to audience development, activation, acquisition, and growth.
Strong command of measurement and attribution, with the ability to evaluate methodologies and apply approaches such as experimentation, incrementality, CAPI, and attribution modeling to improve decision-making.
Experience developing localized and geo-targeted media strategies that balance market-level opportunities with broader national or global objectives.
Proven ability to advise and influence senior and C-suite stakeholders, translating complex media concepts, data, performance signals, and marketplace developments into clear decisions and strategic recommendations.
Strong judgment when navigating ambiguous or incomplete information, with the ability to evaluate competing priorities, articulate tradeoffs, and establish a clear path forward.
Experience evaluating emerging media, technology, and partner capabilities and translating promising opportunities into structured test-and-learn agendas and scalable strategies.
Demonstrated success collaborating across global or multi-market teams, establishing shared strategic principles, operating practices, execution standards, and quality expectations while accounting for regional differences.
Strong leadership and mentorship capabilities, with a track record of elevating the strategic judgment and expertise of others and influencing cross-functional teams as a senior individual contributor.
Ability to build trusted client relationships through regular executive engagement and flexibility to travel for meaningful in-person collaboration with clients and teams.
A commitment to curiosity and adaptability as a Continual Learner, staying at the forefront of Programmatic, media, data, AI, and technology while demonstrating a Customer-Focused mindset that connects innovation to meaningful business value.
A dedication to People-Focused leadership and Leading by Example, fostering inclusive collaboration, knowledge sharing, and professional growth while empowering others to do their best work.
A commitment to PMG’s values—Do the Right Thing, Be Inclusive, Be Agile, Always Change for the Better, Embrace Challenges, and Have Fun—using sound judgment, collaboration, and continual improvement to strengthen outcomes for clients and teams.

Responsibilities

Lead integrated media strategy for large, complex accounts, with deep ownership of Programmatic and expertise spanning CTV, OTT, online video, YouTube, brand media, and local and national media buying.
Translate complex business objectives into actionable media strategies, investment frameworks, audience approaches, channel recommendations, and testing roadmaps, clearly articulating tradeoffs and expected business impact.
Serve as a trusted strategic advisor to senior and C-suite client stakeholders, bringing an informed point of view to media opportunities, investment decisions, performance, innovation, and evolving marketplace dynamics.
Develop sophisticated audience and customer acquisition strategies that apply first-, second-, and third-party data to improve audience identification, activation, growth, and media effectiveness.
Lead localized and geo-targeted media strategies that connect national objectives with market-level opportunities, creating scalable approaches to investment, activation, testing, and measurement.
Establish measurement strategies that connect media activity to business outcomes, guiding the application of attribution, experimentation, CAPI, incrementality, and other evolving measurement capabilities.
Shape Programmatic and brand media roadmaps, identifying opportunities to evolve channel strategy, audience activation, supply and partner strategy, measurement, and investment approaches.
Establish test-and-learn agendas with media and technology partners, evaluating emerging capabilities, beta opportunities, and marketplace developments based on their potential to create meaningful client value.
Evaluate platforms, publishers, inventory, and media partners through the lens of strategic fit, economics, transparency, measurement, execution quality, and long-term business value.
Partner across regions and disciplines to establish scalable operating models, shared strategic principles, execution standards, and quality assurance while accounting for market-specific needs.
Provide strategic oversight of reporting and performance analysis, identifying meaningful trends, risks, and opportunities and translating them into clear recommendations for senior client and internal stakeholders.
Mentor and influence media practitioners across teams, developing strategic judgment, strengthening Programmatic expertise, and raising the quality of integrated planning and execution without relying on direct reporting relationships.
Use AI, automation, and PMG technology to improve strategic decision-making, accelerate insight generation, strengthen quality assurance, and create more effective and scalable ways of working.

Benefits

Professional Development: Take advantage of our learning and development programs, mentorship opportunities, and career advancement support.
Generous Time Off: Enjoy generous paid time off and holiday allowances to recharge and spend time with loved ones.
Parental Leave: We provide paid parental leave to support your family during important life events.
Retirement & Pension Plans: Plan for your future with competitive retirement or pension programs, including contribution matching.
Fertility and Family Support: Access fertility benefits for all team members and their spouses.
Healthcare: Coverage and support for everyday medical expenses and routine care, tailored by geography.
Pet Insurance: Protect your pet's health and your finances.
Lifestyle Spending Accounts: Enjoy 100% company-funded accounts to promote healthy habits and well-being.
Commuter Benefits: Access support for travel and commuting needs, where available.
Annual Bonus: All employees are eligible for an annual bonus.
Volunteering Opportunities: Receive 8 give-back hours to volunteer in your local communities.
AI Enterprise License: Access AI Enterprise accounts and participate in weekly AI training sessions to empower and ensure AI safety.