Supervisor, Consumer Rate Optimization

Horizon Media•New York, NY

7d•$100,000 - $130,000•Hybrid

About The Position

Horizon Commerce is a full-service Commerce agency that builds brands, performance programs, and shopping experiences to enable businesses in accelerating Commerce sales growth. Founded in February 2020, the agency partners with leading brands to fuel commerce, leveraging its position within Horizon Media, the largest independent media agency in the U.S. Horizon Commerce breaks down silos between media and shopping experiences to optimize the modern consumer path to purchase. The agency values diverse experiences, skills, and perspectives, striving for an environment where employees feel welcomed, supported, and empowered. Their success is built on hiring talented individuals, challenging them, and providing opportunities for growth.

Requirements

3-5 years experience in experience optimization including CRO and LPO, ideally agency-side
Hands-on expertise working within one or more of the following optimization & testing tools is required: Adobe Target, Optimizely, VWO
Experience working across verticals, with eCommerce a plus
Experience within a mid-sized or larger Agency or Consultancy is a plus
Excels with using data and analytics to generate data-driven insights that inform approaches; must have competency in manipulating and analyzing business data in platforms like Excel and Google Analytics or similar Analytics tools
Expert in all things eCommerce and Digital Marketing technology, e.g., all things optimization, personalization, HTML, data feeds, tagging, tracking, content management systems, etc. work to be able to participate in related discussions
Excellent internal collaborator, ideally in a matrixed or other cross-functional team set-up
Strong communication and presentation skills
Comfortable in a fast-moving environment: hard working, resourceful, flexible, resilient, positive, comfortable with imperfect information, uncertainty and rapid change

Nice To Haves

Certification and/or experience additionally with eCommerce platforms, marketplaces, and analytics solutions highly desirable and may be expected on training agenda

Responsibilities

Collaborate with team members to identify client needs, define deliverables and develop a delivery plan to ensure the experience optimization engagement is a success.
Responsible for timely delivery of client-specific CRO related engagements at the expected quality of deliverables.
Communicate any engagement needs and status with internal teams or client (e.g., status reports, escalations) and lead the presentation of experience optimization deliverables to the client for review and approval.
Competently use Jira, Monday Microsoft Teams, Excel, PowerPoint and other tools as required.
Analyze the client’s owned media and digital experiences e.g. website, landing pages, mobile app, emails, etc. versus best practices, competitor practices, data-driven insights, provisioned customer research, past test results and similar input to help evaluate effectiveness of the individual channels.
Identify and prioritize opportunities to improve conversion and other business goals, using proven business techniques to define opportunity size and prioritization.
Use information available on best practices, competitors, benchmarks and customer needs and trends in the market to support the above, providing direction to more junior team members in gathering this information and/or conducting research as needed.
Determine and describe gaps and requirements to execute opportunities to improve conversion (or other business goals), working with cross-functional team as needed to identify needs (e.g., platforms, content).
Develop and communicate recommendations for the client (in PowerPoint or Word).
Develop roadmap for execution of solutions over a period of time, based on identified requirements.
Contribute to meetings as needed with client teams, partners and other vendors to gather information and/or collaborate on defining and planning solutions.
Use necessary platforms, such as A/B testing platforms and personalization tools, to support delivery of the solutions above with support from more senior team members where applicable; learning new platforms or platform capabilities where needed.
Support the effective delivery of any optimized experience creative work needed for the digital channels in scope, in collaboration with the creative team, account team, vendors and client.
Assess, and work with the Analytics group where applicable, on all analytics and reporting to measure the impact of delivered solutions over time and to identify opportunities for further improvements and optimization.
Help identify, troubleshoot or escalate as needed any issues that emerge during the engagement to ensure effective delivery.
Establish yourself as CRO expert and valued partner with clients, as well as with internal Horizon teams, across multiple levels of seniority and different functions (media, content, technology, etc.).
Support SME teams within Digital Experience on building out strategy and execution capabilities for our division, including proprietary tools, AI agents, methodologies, and processes for Horizon Commerce to leverage within direct and expanded Horizon Media Holdings clients.
Contribute to the definition and development of new Experience Optimization delivery capabilities both within the context of client engagements and as separate growth efforts.
Contribute to establishing and building relationships or partnerships with relevant external eCommerce service partners.
Support Horizon Commerce’s evolving vision as a business through contribution to developing new offerings, processes, collateral, etc.
Support knowledge creation and knowledge management to support development of Horizon Commerce’s delivery capabilities.
Participate in team meetings, events and initiatives that foster internal communication, collaboration, and culture.
Demonstrate thought leadership by supporting the development of branded content and intellectual property, e.g. white papers, POVs, reports and presentations.
Professionally mentor and develop junior team members, including direct reports if applicable, to reach their career growth goals.
Actively seek knowledge expansion on new processes and tools.
Contribute as an SME in business development opportunities for net new clients to understand client needs and define potential solutions.
Help develop pitch presentations or proposals, and contribute to the definition of deliverable.
Create collateral to continue improving upon and converting more Experience Optimization opportunities.
Collaborate with Horizon Media teams to provide deliverables for broader agency pitches, when needed.