Coordinator - Conversion Rate Optimization

Hard Rock Digital•Florida Ridge, FL

2d•Hybrid

About The Position

Hard Rock Digital is building a team focused on becoming the best online sportsbook, casino, and social gaming company in the world. They are creating a team that shares a passion for learning, operating, and building new products and technologies for millions of consumers, caring about each customer's interaction, experience, and behavior. Rooted in the kindred spirits of Hard Rock and the Seminole Tribe of Florida, Hard Rock Digital taps a brand known the world over as the leader in gaming, entertainment, and hospitality, bringing that foundation to the digital space. The Conversion Rate Optimization (CRO) Coordinator will support the execution and optimization of digital experiences across web and app platforms, reporting to the Senior Manager, Ad Operations. This role will collaborate with Product, Data, Marketing, Analytics, Engineering, CRM, and Promo teams to identify opportunities that improve customer journeys and drive measurable business impact. The CRO team member will help coordinate A/B testing initiatives, analyze customer behavior, monitor experiment performance, and ensure optimization efforts are executed efficiently. This is an opportunity for someone early in their analytics or optimization career who enjoys combining data with customer experience to solve business problems. Success in this role involves using data, experimentation, and customer insights to continuously improve digital experiences and drive measurable business outcomes.

Requirements

1–2 years of experience in analytics, digital marketing analytics, business intelligence, product analytics, CRO, or a related field.
Strong analytical skills with the ability to interpret data and communicate actionable insights.
Understanding of customer journey analysis and user behavior data to identify friction points and conversion opportunities.
Understanding of digital KPIs such as conversion rate, funnel performance, CPA, customer lifetime value (LTV), retention, and engagement metrics.
Experience creating data visualizations and reporting solutions using tools such as Google Analytics 4 (GA4), Adobe Analytics, Amplitude, Tableau, Power BI, Excel, or similar platforms.
Experience with mobile measurement and attribution, including SKAdNetwork (SKAN), attribution principles, and Mobile Measurement Partners (MMPs) such as AppsFlyer, Branch, Kochava, Adjust or similar
Familiarity with A/B testing principles and experimentation methodologies.
Familiarity with ASO, App Store Connect, Google Play Console and keyword tracking tools such as MobileAction or AppTweak
Basic SQL knowledge or a willingness to learn.
Exceptional attention to detail with strong organizational and project coordination skills.
Ability to manage multiple priorities in a fast-paced environment.
Ability to analyze data, identify trends and optimization opportunities, and translate insights into actionable recommendations.
Strong written and verbal communication skills with experience collaborating across multiple teams.
A passion for continuous learning and improving customer experiences through data-driven decision making.

Nice To Haves

Real money gaming (RMG) experience including sports betting, online casino, daily fantasy sports, or prediction markets.
Experience optimizing customer acquisition, onboarding, engagement, or retention for digital products, with a focus on mobile and web conversion funnels.
Experience working in performance marketing, digital analytics, product optimization, or growth within a consumer-facing business.
Understanding of acquisition marketing, paid media performance, and post-click optimization is a plus.

Responsibilities

Coordinate the execution of A/B testing and experimentation initiatives across web and mobile experiences.
Monitor experiment timelines, QA test launches, and communicate status updates across cross-functional stakeholders.
Analyze customer behavior, conversion funnels, experiment results, and campaign performance to identify optimization opportunities.
Build recurring reports and dashboards to monitor test performance, conversion metrics, and optimization opportunities.
Coordinate ASO activities, including app store listing updates, creative asset management, keyword monitoring, and performance reporting to support conversion rate optimization.
Partner with Product, CRM, Engineering, Martech and Analytics teams to ensure successful implementation of optimization initiatives.
Validate tracking, tagging, and experiment setup to ensure accurate measurement and reporting.
Document experiment hypotheses, learnings, and best practices to build organizational knowledge.
Support prioritization of the CRO testing roadmap based on customer insights, business goals, and data.
Assist in identifying friction points throughout the customer journey and recommend improvements.
Stay current on CRO methodologies, experimentation best practices, analytics tools, and emerging digital trends.
Coordinate with Marketing, CRM, and Product teams to ensure landing pages, promotional experiences, and customer journeys are optimized for conversion and aligned with campaign objectives.
Monitor key conversion metrics and proactively flag performance trends, anomalies, or testing opportunities to stakeholders.
Support the development of test hypotheses by combining customer insights, analytics, business goals, and user behavior data.
Conduct competitive research and benchmark digital experiences to identify new optimization ideas and industry best practices.