Summer 2027 Intern - Marketing - Marketing Strategy

State Farm•Bloomington, IL

3d•Hybrid

About The Position

The Marketing Strategy Development team seeks an intern to help develop audience, message, measurement, and spend strategies that inform enterprise marketing. The role focuses on insights gathering, strategic planning, storytelling, and evaluating impact. The intern will build relationships with internal partners and, as needed, agency collaborators. The internship runs from June 2, 2027, through August 11, 2027, for 10 weeks. The schedule is Monday through Friday, 38.75 hours per week. The role is hybrid in Bloomington, Illinois, with work split between home and the office. Interns are expected to be available for the full internship with little to no disruption to their work schedule. The hourly rate is $25, and selected interns are eligible for a $2,000 stipend, minus applicable taxes. Relocation benefits are not provided.

Requirements

Be a current junior or senior enrolled in an undergraduate program, with a graduation date of December 2027 or later.
Have a minimum GPA of 3.25 and list it on the resume.
Be a full-time student enrolled in an undergraduate or post-graduate program throughout the internship.
Reside within the continental United States for the duration of the summer internship.
Be eligible to lawfully work in the United States immediately; the employer will not sponsor U.S. work authorization.
Be available for the full internship duration with little to no disruption in work schedule.

Nice To Haves

A strong interest in marketing development, consumer insights, and strategy.
A basic understanding of marketing concepts and research or analytics.
A creative and analytical mindset, with the ability to think strategically and contribute fresh ideas.
Strong written and verbal communication skills and a collaborative working style.
Key competencies: accountability, adaptability, communication, critical thinking, resourcefulness, and teamwork.

Responsibilities

Participate in strategic definition, planning, prioritization, and execution of marketing frameworks and guidance aligned with business objectives.
Serve as a liaison and consultant between internal stakeholders and agency partners to research and develop strategic plans and inform campaign work.
Analyze market conditions and customer insights, develop forecasts and estimates, and support testing and measurement within a team.
Plan and produce strategy artifacts, including audience definitions, messaging frameworks, measurement plans, and campaign briefs.
Coordinate communication of strategic direction and tactical messages for customer audiences.
Optimize programs and tactics to maximize budgets, customer impact, and objectives.
Research and draft recommendations regarding current issues and potential trends.