Success Marketing Senior Specialist

Salesforce • Indianapolis, IN

6d • Hybrid

About The Position

Salesforce is the #1 AI CRM, where humans with agents drive customer success together. The Customer Success & Partner Marketing team at Salesforce drives awareness, engagement, and growth across our Success and partner ecosystem. As a Product Marketing Senior Specialist, you will own four core program areas - social, webinars, events, and launches - bringing marketing instincts, strong storytelling, and a commitment to quality to every program you touch. This is a hybrid role with three days in office each week.

Requirements

• 3-5 years of product marketing, content marketing, or integrated marketing experience in business-to-business (B2B) software-as-a-service (SaaS) or enterprise technology
• Demonstrated end-to-end ownership of webinar or event programs
• Strong written communication and storytelling skills, with the ability to translate complex ideas into clear, compelling narratives for diverse audiences
• Experience using artificial intelligence (AI) tools such as Copilot, Claude, or Gemini to accelerate content creation, drafting, or workflow efficiency

Nice To Haves

• Experience supporting go-to-market launches for SaaS products, learning programs, or certifications
• Familiarity with the Salesforce customer success or partner ecosystem
• Used tools like Canva, Slack Canvas, or Salesforce Marketing Cloud to build or contribute to scalable content workflows
• Experience with event and webinar platforms such as Cvent or Zoom Webinars

Responsibilities

• Own and execute the social content strategy for Customer Success and Professional Services, including content calendar development, brand voice consistency, and stakeholder collaboration
• Lead end-to-end webinar execution - from speaker identification and prep to talk tracks, run-of-show documents, registration strategy, and performance reporting
• Drive demo booth readiness and on-site execution at Agentforce World Tour and key field events, managing speakers, content updates, dry runs, and logistics in partnership with field and regional teams
• Steward go-to-market launch execution for Success Plan workshops, courses, and certifications, developing messaging, internal comms, and enablement assets while building toward independent launch ownership

Benefits

• time off programs
• medical
• dental
• vision
• mental health support
• paid parental leave
• life and disability insurance
• 401(k)
• employee stock purchasing program

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed