Subscription Product Manager

The Real Deal•New York City, NY

7d•$100,000 - $140,000

About The Position

We are seeking a Subscription Product Manager to help drive subscriber growth and revenue growth across The Real Deal’s news subscription product while supporting the broader subscription ecosystem. The core mandate of this role is to grow subscribers, reduce churn, improve retention, increase conversion and grow subscription revenue through data-driven product improvements. While subscription marketing focuses on lifecycle campaigns and outbound acquisition channels, this role focuses on the product mechanics that drive conversion and retention. This includes optimizing paywall behavior, pricing structures, subscription flows, checkout experiences, renewal journeys and cancellation processes. This is a highly data-driven role. The Subscription Product Manager will analyze subscriber behavior, identify friction points across the subscription experience and use data and experimentation to inform product improvements. The role will collaborate closely with the Head of Product and cross-functional leadership to help define the strategy and roadmap for subscription product improvements, translating insights into measurable business impact.

Requirements

3 to 5 years of product management or growth experience
Direct experience managing subscription or recurring revenue products
Strong analytical skills and a data-driven approach to decision making
Experience analyzing subscriber behavior, conversion funnels and churn drivers
Experience running A/B tests and experimentation programs
Ability to translate complex data into clear insights and actionable product decisions
Strong communication skills and ability to collaborate across teams

Nice To Haves

Experience with Piano strongly preferred
Experience in digital media, publishing or B2B information services is a plus
Experience working with corporate or multi-seat subscription models is a strong plus

Responsibilities

Analyze subscriber behavior, conversion funnels and churn trends to identify opportunities for improvement
Use data to diagnose friction points across the subscription experience
Develop hypotheses, run experiments and measure results to inform product decisions
Present insights and recommendations based on performance trends and experimentation results
Analyze churn drivers and cancellation trends
Identify behavioral patterns that signal retention risk
Improve renewal, cancellation and account management flows
Partner closely with Customer Service to translate recurring subscriber issues into product improvements
Implement product and experience improvements that reduce avoidable churn
Optimize paywall performance and subscription flows
Identify friction points across acquisition and checkout
Run structured experiments on pricing, packaging, messaging and offers
Improve checkout UX and subscription purchase experience
Continuously test and iterate to improve conversion rates
Define and consult on product initiatives that increase total subscriber count
Improve monetization through pricing strategy, packaging and offer testing
Support corporate subscription workflows in partnership with Sales
Ensure subscription mechanics support overall revenue growth goals
Collaborate with the Head of Product and cross-functional stakeholders to help define and prioritize the roadmap for subscription improvements
Identify opportunities to improve retention, conversion and subscriber growth through product optimization
Use data and experimentation to inform prioritization and roadmap recommendations
Ensure subscription infrastructure supports a complex business model including individual and corporate subscriptions
Work closely with Product and Development to scope and ship subscription improvements
Collaborate with Marketing to ensure alignment between product experience and acquisition campaigns
Partner with Sales on corporate subscription workflows and upsell opportunities
Work with Customer Service to identify systemic subscription issues and improve subscriber experience
Coordinate with Editorial when subscription strategy impacts content access or positioning