Subscription Growth Manager

City Cast•Washington, DC

12h•$80,000 - $100,000•Remote

About The Position

City Cast is hiring a Subscription Growth Manager to drive the next phase of City Cast DC. We’re launching premium subscriber content to accompany our free daily podcast and newsletter. We need a smart, creative, data-driven person to build the user journey from conversion to onboarding to retention. This person will collaborate with the City Cast DC content and editorial team, City Cast’s product and operations team, and will report to the City Cast DC General Manager. This is a high-impact, high-autonomy role for someone who wants to help turn our DC newsroom into a thriving subscription business. You'll have a real say in what City Cast DC's subscription product looks like, and you'll see the results of your work directly in the community you serve. This role will work almost exclusively with City Cast DC to start, but has potential to bring expertise and impact across the network.

Requirements

2-5 years of experience in a consumer subscription business, with a very strong preference for media experience.
Worked on growth or lifecycle marketing, conversion-rate optimization or product marketing.
Solid grasp of subscription funnel economics — you know what moves conversion and retention rates and why.
Familiar with membership and CRM tools.
A strong, clear writer who can match a brand voice and craft copy that converts.
Data-informed mindset — able to interpret metrics and apply insights.
Able to manage multiple projects in a fast-moving environment
Genuine enthusiasm for local journalism and the communities it serves.

Responsibilities

Own acquisition and subscriber journey
Define the user journey to drive paid subscription conversion onsite and via email.
Help shape the structure and packaging of City Cast DC's subscription tiers and value proposition
Develop robust lifecycle communications including welcome, retention, and winback series
Partner with the City Cast membership manager to develop and run ad hoc membership campaigns across email, website, social and podcast messaging
Partner with editorial and audience teams to promote subscriber benefits such as original paywalled content, member events, swag, etc.
Write or closely direct copy for all acquisition touchpoints including website, newsletter in-podcast CTAs
Track and report on core subscription metrics: conversion rate, churn rate, LTV, and net subscriber growth
Translate data into clear recommendations and share findings with key stakeholders
Stay current on industry best practices around personalization, segmentation, and platform capabilities.