Subscription Growth Manager
About The Position
Vale is a Seattle startup focused on bringing the benefits of matcha to a billion people through cutting-edge technology, automation, and world-class hospitality experiences. We are a dynamic and highly cross-functional team with diverse experience, united by the goal of developing the future of the matcha experience. We are looking for someone enthusiastic about matcha, innovation, and dynamic teams. The ideal candidate is detail-oriented, versatile, excited to grow with a startup, and obsessed with subscriber happiness, viewing subscriptions as a relationship to be nurtured. As the Subscription Growth Manager, you will be responsible for Vale's subscription channel, focusing on acquiring new subscribers, reducing churn, and maximizing lifetime value. This role involves owning the entire subscriber funnel, from acquisition to renewal, and managing key performance indicators such as Monthly Recurring Revenue (MRR), churn rate, and Lifetime Value (LTV). You will design and execute acquisition campaigns, build and optimize subscription offers, identify churn signals to implement retention strategies, manage the subscription platform, and develop loyalty programs to foster long-term customer relationships. Regular reporting on subscription performance and insights to leadership is also a key part of this role.
Requirements
- Legally authorized to work in the United States
- 3+ years of experience in subscription or DTC e-commerce growth
- Hands-on experience with subscription platforms
- Strong analytical skills with proficiency in Google Sheets, or BI tools
- Experience running A/B tests and iterating on offers based on data
Responsibilities
- Own the subscriber funnel from acquisition through renewal, managing KPIs including MRR, churn, and LTV
- Design and execute subscriber acquisition campaigns in partnership with Paid and Lifecycle Marketing
- Build and optimize subscription offers, bundles, and flexible plan options
- Identify churn signals and implement proactive retention programs
- Manage the subscription platform and partner with Engineering on feature improvements
- Develop subscriber loyalty and engagement programs that deepen long-term relationships
- Report weekly on subscription performance metrics and present insights to leadership
Benefits
- Company funded ORCA card
- Medical, dental, and vision benefits
- Annual bonuses
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
