Student Social Media Strategist (Fall)

University of Oklahoma•Norman, OK

10d•Onsite

About The Position

The LLC is seeking a creative, platform-savvy student to serve as its Social Media & Outreach Strategist. This role owns the MLLL department’s digital presence — building awareness, growing engagement, and telling the department’s story across Instagram and other social platforms. This is not a “post-and-forget” role. We’re looking for someone who thinks strategically about content, actively proposes new ideas, understands what resonates with a student audience, and treats the department’s social media as something worth building — not just maintaining. Day-to-day LLC support duties are a shared team responsibility alongside the primary strategy work.

Requirements

Ability to speak, read, and write clear, concise English
Highly organized and able to manage multiple tasks and deadlines simultaneously
Strong initiative — brings ideas forward and follows through without being prompted
Able to communicate effectively and build rapport with students, faculty, and staff
Customer service orientation
Able to work collaboratively within a small, interdepartmental team
Strong writing ability — clear, engaging, and adaptable in tone across platforms
Ability to communicate, including expressing oneself or exchanging information with others
Ability to sit or stand for short or extended periods of time
Ability to engage in repetitive motions including movements of the hands, wrists, or fingers
Ability to attend and support on-campus events as needed for live coverage and outreach
Must be currently enrolled in the Fall semester as a student at the University of Oklahoma.
Hiring is contingent upon verification of current student status.

Nice To Haves

Demonstrated experience managing or growing a social media account (personal or organizational)
Familiarity with Instagram, short-form video platforms, and content scheduling tools
Understanding of social media analytics and how to use data to guide content decisions
Experience writing captions, promotional copy, or scripts for short-form video
Comfortable coordinating with a creative team (designers, videographers) to brief and request assets
Familiarity with languages other than English (not required, but valued in a multilingual environment)
Prior customer service or student-facing work experience

Responsibilities

Own and manage the MLLL and LLC Instagram presence, including feed posts, stories, reels, and highlights
Develop and maintain a semesterly content calendar aligned with key moments: placement season, cultural events, enrollment periods, and department milestones
Write engaging, on-brand captions, calls-to-action, and short scripts for video voiceovers
Propose and lead recurring content series — such as faculty spotlights, student language journeys, “Meet the Department” features, and language tips — without being prompted
Coordinate with the Videographer and Designer to brief, request, and schedule content assets needed for planned posts
Stay current on social media trends, platform updates, and content formats relevant to a university audience
Actively promote LLC and MLLL events, programs, and services across digital channels to increase student awareness and foot traffic
Build and maintain relationships with language club leaders to cross-promote events and expand organic reach
Identify and pursue collaboration opportunities with other OU departments, student organizations, and campus media
Draft promotional copy for email announcements, digital signage, and other departmental communications as needed
Monitor Instagram Insights and other analytics tools to track reach, engagement, follower growth, and content performance
Prepare a brief monthly report for the LLC Manager summarizing performance trends and recommendations
Use data to inform content decisions and refine strategy over time
Assist students with language placement tests and assessment procedures
Respond to placement-related emails and direct student inquiries to appropriate resources
Support faculty and staff with day-to-day administrative and technical requests
Maintain a clean, welcoming, and professional atmosphere in the LLC space
Work collaboratively with LLC staff and student team members on larger departmental projects