Social Media Strategist

De La Cruz•San Juan, PR

5d•Onsite

About The Position

The Social Media Strategist owns platform strategy, platform management, and cultural relevance across the agency's assigned client portfolio. This is a senior, integrative role that operates at the intersection of data, culture, creativity, and brand strategy — responsible for the analytics, KPIs, and content prioritization logic that inform what gets made, on which platform, and when. This role functions as a paired strategic partner to the Content Strategist: the Content Strategist owns brand-wide narrative and content pillars; the Social Media Strategist owns how that narrative performs platform by platform, backed by data. Together, they co-develop the strategic framework that drives all social content activity across assigned client accounts. The Social Media Strategist works directly alongside each client's creative, brand, and media teams — not just briefing them, but partnering through execution — ensuring campaigns translate into platform-native social content that is culturally resonant, algorithmically informed, and measurably effective. This is a senior, integrative function that touches analytics, editorial planning, creative development, and influencer strategy recommendation — often across very different brand environments within the same week.

Requirements

Bachelor's degree in Marketing, Communications, Advertising, Business, or a related field required.
4–7 years of experience in social strategy, digital strategy, or content strategy — with demonstrated work spanning both considered-purchase categories (finance, insurance, health) and fast-moving consumer or entertainment brands (QSR, retail, lifestyle) preferred.
Proven experience owning KPI frameworks and platform analytics — not just contributing to reports, but defining the metrics and making strategic recommendations from them.
Demonstrated fluency in platform-native content strategy across Instagram, TikTok, YouTube, LinkedIn, Facebook, and X.
Experience working inside regulated brand environments with compliance review cycles is a significant advantage.
Background in running or briefing social listening tools — Meltwater, Brandwatch, Talkwalker, or equivalent.
Experience partnering directly with creative teams during campaign development — not just reviewing finished work.
Platform-native strategy across all major social channels — with specific knowledge of content formats, algorithm behavior, and audience dynamics per platform.
Editorial calendar ownership and content prioritization logic based on strategy, data, and cultural signals.
Real-time marketing (RTM) decision-making — assessing and responding to cultural moments with speed and brand judgment.
Competitive analysis and category benchmarking for social content and brand presence.
Influencer and creator strategy recommendation — defining fit, tiers, and archetypes aligned to brand and campaign objectives.
Social KPI framework development and funnel-level metric translation (awareness → consideration → engagement → conversion → loyalty).
Social listening tools: Meltwater, Brandwatch, Talkwalker, or equivalent.
Native platform analytics (Meta Business Suite, TikTok Analytics, YouTube Studio, LinkedIn Analytics) and third-party reporting tools (Sprout Social, Emplifi, or similar).
Comfort operating inside regulated environments with compliance review cycles.
Strong presentation and data storytelling skills — monthly and quarterly performance reporting to clients and agency leadership.

Nice To Haves

Bilingual English/Spanish fluency is required for the Puerto Rico market.

Responsibilities

Lead strategic content development across all social platforms for assigned client portfolios.
Design content strategies adapted to each platform's strengths and audience behavior — Facebook, Instagram, YouTube, LinkedIn, TikTok, X, and emerging platforms under evaluation.
Own ongoing platform management: track algorithm shifts, feature rollouts, and format best practices; translate findings into working guidance for the Content Creator and Social Media Manager.
Conduct competitive analysis and identify innovation opportunities in formats, platforms, and brand narratives.
Identify cultural trends, consumer behavior shifts, and conversation opportunities to develop timely, relevant content recommendations.
Maintain constant cultural observance — detecting opportunities worth acting on before they become obvious trends.
Produce a monthly "Culture + Category Insights" report that feeds the editorial calendar and creative briefs for each assigned client.
Respond with agility to real-time events and emerging opportunities — with a same-day or next-day go/no-go recommendation on brand participation.
Define, monitor, and optimize social KPIs across the full business funnel: awareness, consideration, engagement, traffic, conversion, and loyalty.
Build the KPI framework per platform and per content tier; partner with the Social Analyst on data pull, dashboard management, and reporting cadence.
Analyze content performance and translate insights into strategic recommendations for the Content Creator and Social Media Manager.
Own the prioritization logic for what enters the content calendar and in what order, based on strategy, performance data, and cultural relevance.
Partner with the Social Media Manager on final calendar sequencing and publishing logistics — Social Strategist defines what and why; Social Media Manager determines when and how it publishes.
Flag calendar conflicts or gaps against the quarterly content plan before they become production issues.
Partner directly with the Content Creator and creative team on how campaigns execute on social — platform-native adaptation, format-specific storytelling, and best-practice application.
Provide platform expertise during creative development — as an active partner from the start, so platform fit is built in rather than retrofitted.
Ensure campaign executions remain platform-optimized without diluting the brand consistency owned by the Content Strategist.
Recommend and shape influencer and creator collaboration strategies aligned to brand objectives, platform behavior, audience fit, and cultural relevance.
Define categories, tiers, and creator archetypes worth pursuing per campaign or content moment.
Hand off qualified strategic recommendations to the Influencer & Partnership function for sourcing, vetting, negotiation, and contracting.
Co-develop the quarterly content plan with the Content Strategist before it is handed to the Content Creator for production planning.
Present jointly with the Content Strategist at Editorial Board reviews and Quarterly Business Reviews where strategy and platform performance intersect.
Co-own monthly reports and the annual recap with the Content Strategist and Social Analyst, including a clear recommendations roadmap: double-down, stop, or test.
Represent social and platform strategy in client-facing meetings and strategic presentations alongside account leads.