Social Media Strategist

Relic Advertising•Provo, UT

1d•$50,000 - $60,000•Hybrid

About The Position

A social media strategist to lead our organic media department. This isn't a "post and report" role — it's a seat at the decision-making table for client accounts. You'll own the strategy, set the standards, and build something better than what exists today. You'll inherit strategic ownership of current Brand Revolt-managed social media channels, and your job is to elevate the entire operation: sharpen the strategy, establish best practices grounded in evidence, and streamline content creation and channel management. It will be important to effectively leverage outsourced help (internal team first, contractors as needed, interns, etc) and AI in order to streamline repeatable processes and ensure you are able to focus on leading strategy and quality control. You'll also help us win new business by demonstrating the kind of proactive, data-informed thinking that sets us apart and selling brands on strategic social media/PR.

Requirements

Experience managing accounts on Instagram, Facebook, TikTok, YouTube, LinkedIn
You get frustrated (don’t even accept) when decisions are made on vibes instead of evidence
You have opinions about platform strategy — and you can back them up, while still being collaborative
You build workflows that make your team faster without making content worse
You can tell the difference between a brand that's following trends, one that's setting them, and which type your client’s brand ought to be
You enjoy sharing your learning and insight with others for their growth and understanding
You write pitch decks and contribute to winning a client

Responsibilities

Social media strategy across client accounts — setting direction, owning the framework, and driving continuous improvement
Content creation as needed — outsourcing as needed; You will not be expected to create all organic social content, but we are looking for someone with a least basic ability to create posts / edit video / etc. We have on-staff designers and producers for more skilled needs.
Platform optimization and algorithm fluency — staying current on how platforms actually work and applying that knowledge to client results
Testing and experimentation — running structured tests, interpreting results, and making evidence-based recommendations (not just "I've heard people say that it’s better to..." — let the data lead)
Brand differentiation — knowing when to apply best practices and when to break the mold to help a brand claim its own identity
Operational efficiency — building the systems, tools, and workflows that let you and the creative team execute well without burning out
New business support — contributing to pitches and proposals with a sharp point of view on organic media strategy
Maintaining social media profitability — helping ensure time and costs associated with social media stays within retainer and/or project budgets; identifying opportunities to strategically increase client investments related to content/PR.