Student Promotional Writer

Liberty University • Lynchburg, VA

4d • Onsite

About The Position

The Student Promotional Writer is part of the Marketing Creative Team and creates copy projects, primarily stories and articles supporting the Selah Yearbook. Other projects may include emails, digital and print ads, booklets, posters, brochures, and other collateral. The writer conveys messages for the university and department creatively and strategically while following university brand standards.

The position works closely with full-time graphic designers, promotional writers, and project coordinators, with oversight from the Marketing Manager, to integrate branding and marketing with client goals. The writer researches, writes, edits, and proofreads copy; collaborates with the team and clients; responds to feedback; and manages multiple projects and deadlines. Student employees are paid at least the current Virginia minimum wage per hour. The stated starting pay rate is $12.77, and pay may vary by position and department.

Requirements

• Pursuing a bachelor's degree in English, Communication, or a related field.
• Approximately zero to two years of related experience, or an equivalent combination of education and experience.
• Excellent verbal and written communication skills.
• Ability to understand and follow directions and work under limited supervision.
• Ability to work well with clients and co-workers and maintain a positive, courteous, detail-oriented, self-motivated, diligent, trustworthy, and organized approach.
• Thorough knowledge of Microsoft Office applications; the position description specifically calls for proficiency in Microsoft Word.
• Experience with AP format and strong spelling, grammar, and writing knowledge.
• Ability to work with a team to accomplish goals, with ambition to grow and improve.
• Ability to think creatively and critically and solve problems efficiently.
• Ability to multitask and work in a fast-paced environment.
• Ability to communicate effectively in writing and verbally, understand and use English professionally, and represent Liberty University to business and community customers and associates.
• Strong organizational skills and the ability to reason, analyze information and events, and apply judgment to solve routine and complex problems.

Responsibilities

• Research, write, and edit marketing materials about campus happenings, including news stories, events, athletic achievements and highlights, and other relevant current events during each school year.
• Develop creative ideas and concepts using a proactive and strategic approach, often in partnership with the team.
• Identify the appropriate tone and voice of the university and write clear, persuasive, original copy.
• Proofread copy for spelling, grammar, AP format, and compliance with the Liberty University verbal brand and style guide.
• Amend, revise, or redevelop campaigns in response to feedback from the Marketing Manager, quality control team, and/or marketing leadership.
• Work with team members and/or clients to identify solutions to challenges and address feedback on communication projects.
• Manage several projects at once, sometimes under pressure and often within tight deadlines.
• Engage in competitor research and professional development to strengthen writing skills and familiarity with higher-education marketing trends.
• Support full-time writers as needed while shadowing them and learning from their knowledge and experience.

What This Job Offers

• Job Type: Part-time
• Career Level: Intern