Student Marketeer Team Lead - Anchorage, AK

Red Bull • Anchorage, AK

6d

About The Position

The Student Marketeer Team Lead (SMTL) supports the Field Marketing Specialist (FMS) in driving brand image and product trial in the assigned market, in addition to performing Student Marketeer (SM) duties. The role assists with Student Marketeer efforts, tool management, planning, and in-field and on-campus execution. It supports planning to build brand awareness on campus, increase sales in-market and on campus, and drive direct and indirect product trial. The SMTL provides feedback on campus and in-market activities and supports team recruitment, onboarding, training, and activations.

The role coaches Student Marketeers in the field, helps maintain execution standards, supports sampling and university planning, and assists with operational coordination involving inventory, vehicles, sales audits, and branded assets. The position also contributes to recruitment planning and monthly team training.

Requirements

• Currently assigned to the Student Marketeer – Generalist role.
• At least 6 months of experience as a Student Marketeer, formerly SMSU, Wing, or SBM.
• Proven ability to lead a project and motivate team members.
• Passion for the Brand and demonstrated Brand and Product knowledge.
• Desire to coach fellow Student Marketeers.
• Able to work flexible part-time hours, including some nights and weekends.
• Enrolled in a university or college.
• May be required to lift and/or move items weighing 25 pounds or more, as needed.

Responsibilities

• Support Student Marketeers in the field by demonstrating expert Brand and Product knowledge.
• Help the FMS motivate and inspire Student Marketeers in the field and office.
• Contribute to trial-driving efforts intended to grow the user base on and around campus.
• Assist the FMS in developing activities aligned with Regional and National priorities and strategy.
• Share ideas for bringing the World of Red Bull to life on campus.
• Support sampling and university planning, scheduling, and feedback processes.
• Occasionally participate in National marketing planning or brainstorming sessions.
• Demonstrate the 8-step sampling technique during Student Marketeer missions.
• Coach fellow Student Marketeers on shift to help drive trial and represent the brand in a premium way on campus and in-market.
• Support completion and maintenance of Campus Sales Audits in RBU.
• Demonstrate Ace of Sales techniques and the P.I.P.E. technique during Student Marketeer missions.
• Reinforce FMS guidance and deadlines for the RBU portal and provide feedback to support aligned plans.
• Occasionally attend cross-functional or cell team meetings with the sales team.
• Manage Student Marketeer Sampling and Seeding inventory and ordering through the local process or FGT.
• Coordinate regular Mini fleet maintenance and fuel card management through Fleet Management.
• Support scheduling and coordination related to warehouse management.
• Provide the FMS with monthly analysis on branded assets, including Mini Coopers, clothing, and backpacks.
• Share ideas with the FMS for monthly team meetings, areas of opportunity, and coaching needs.
• Support training for new Student Marketeers.
• Collaborate with the FMS on a market-level recruitment plan with a campus-focused approach.
• Carry out recruitment missions alongside fellow Student Marketeers.
• Support monthly training on execution standards, best-practice sharing, and competitive trend analysis on campus.

What This Job Offers

• Job Type: Part-time
• Career Level: Entry Level
• Education Level: No Education Listed