Strategy Lead

Level Agency

12h • $75,000 - $125,000 • Remote

About The Position

At Level, strategy isn’t a slide deck—it’s the engine behind everything we build. As our Strategy Lead, you’ll play a critical role in helping clients identify growth opportunities, align cross-disciplinary teams, and turn insight into action. You’ll guide how we think about audiences, channels, messaging, measurement, and investment—ensuring every decision ladders up to real business impact.
If you’re someone who thrives at the intersection of insight, storytelling, and execution—and loves turning complexity into clarity—this role is for you.
We’re building something rare: a place where growth, truth, and high performance go hand-in-hand.
Level Agency is an AI-powered performance marketing agency built for brands ready to shatter yesterday’s wins. We help complex, high-consideration brands outperform their last result using AI, data science, creativity, and relentless iteration.
We specialize in markets where the stakes are high and the journeys are complex — education, B2B technology, financial services, healthcare, CPG, ecommerce, and more. Our work spans the full performance ecosystem: media planning & buying, performance creative, SEO & AI search, CRM & automation, and advanced analytics. Every engagement is grounded in board-level KPIs and powered by a repeatable system of interrogation, ideation, implementation, and iteration.
In 2025, Level acquired BAM Strategy — expanding our capabilities into digital experience, CRM strategy, personalization, and loyalty. The result is a fully integrated growth engine that connects acquisition to retention, media to lifecycle, and performance to long-term customer value.
Today, our 250-person team operates fully remote across North America, supporting 150+ ambitious brands.
As Strategy Lead, you’ll shape the strategic direction behind some of our most important client partnerships. You’ll guide discovery, develop integrated growth strategies, and ensure our cross-disciplinary teams are aligned around clear business objectives.
Your work will connect audience insights, market intelligence, messaging strategy, channel planning, and measurement frameworks into a cohesive plan that drives results.

Requirements

• 5+ years of experience in marketing strategy, brand strategy, integrated strategy, or growth strategy.
• Experience developing integrated, cross-channel marketing strategies.
• Strong analytical ability to turn research and performance data into insights.
• Ability to translate business objectives into clear strategic direction.
• Excellent communication and storytelling skills.
• Experience collaborating with media, creative, digital experience, CRM, and analytics teams.
• Comfort working in complex environments and bringing clarity to ambiguity.
• Using AI tools (e.g., ChatGPT, Claude, Perplexity, Midjourney) to accelerate research, insight development, and strategic planning.
• Leveraging AI to synthesize market intelligence, audience insights, and competitive analysis.
• Applying human judgment to validate, refine, and strengthen AI-generated outputs.
• Documenting prompts, workflows, and processes that help scale strategic thinking across the agency.
• Continuously experimenting with how AI can improve clarity, speed, and rigor in strategic work.

Nice To Haves

• Experience working in an agency environment.
• Industry experience in education, CPG, or B2B.
• Experience supporting annual planning or strategic roadmapping.
• Experience presenting strategy to senior client stakeholders.

Responsibilities

• Lead strategic direction for high-impact client engagements.
• Translate business challenges into clear strategic priorities and growth opportunities.
• Guide discovery and planning conversations with client stakeholders.
• Contribute to annual and quarterly planning cycles.
• Develop growth roadmaps tied to measurable outcomes.
• Clarify priorities and success metrics across teams.
• Create strategy briefs that define business objectives, audience insights, positioning, channel strategy, and measurement frameworks.
• Ensure cross-disciplinary teams start execution aligned around a shared strategic foundation.
• Develop audience insights, competitive analysis, and market intelligence.
• Translate research and performance data into clear strategic implications.
• Partner with media, SEO, CRM, creative, and digital experience teams to shape channel strategy.
• Align channel mix, sequencing, and investment logic with growth objectives.
• Define measurement frameworks before activation begins.
• Help teams interpret performance signals and translate insights into action.
• Lead strategic narratives in Quarterly Business Reviews and planning sessions.
• Connect performance data, insights, and business implications into clear recommendations.
• Serve as a trusted strategic advisor to client stakeholders.
• Lead conversations around growth opportunities and long-term strategy.
• Act as the connective tissue across media, creative, SEO, CRM, web, and analytics teams.
• Ensure strategy is embedded in execution across the entire client lifecycle.
• Provide frameworks and guidance that strengthen strategic thinking across teams.
• Help simplify complex challenges and elevate planning quality.
• Contribute to agency POVs and category insights.
• Support new business opportunities with strategic storytelling and positioning.

Benefits

• Fully remote across the U.S. & Canada, plus monthly WFH stipend and Summer Fridays
• Generous time off, including unlimited PTO (U.S.), competitive vacation (Canada), and parental/family leave options
• Comprehensive health benefits, mental health support, and company-paid disability & life coverage
• Employer retirement contributions (401(k) in the U.S., RRSP match in Canada)
• Quarterly performance reviews and career advancement opportunities

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed
• Number of Employees: 101-250 employees