Strategy Director

UnitedMasters | Translation•New York, NY

4h•$140,000 - $165,000•Hybrid

About The Position

Translation is seeking a Strategy Director to help ambitious brands use culture to address business challenges. The role demands four days in the office and one day remote. The Strategy Director leads strategic work across key accounts, clarifies brand and business challenges, develops audience and cultural insights, and guides brand positioning, messaging, and channel strategy. They collaborate with data strategists, context planners, account directors, and creatives, while overseeing junior team members and contributing to the company’s understanding of audiences and culture.

Requirements

At least 6 years of relevant experience in strategy and brand development.
A diverse background in strategic disciplines, such as consumer research, social strategy, and communications planning.
Experience extracting insights and designing consumer research studies.
Strong quantitative and research skills, including the ability to interpret data.
Clear, persuasive storytelling and excellent verbal and written communication skills.
Ability to work independently and thrive in a fast-paced, self-directed environment.
Curiosity and passion for understanding consumers and culture.
A strong interest in insights, innovation, and developing client and agency relationships.
A deep pursuit or passion that informs one's perspective on culture.

Nice To Haves

Creative approaches to insight discovery, development, and application.
A proven track record of collaborating with cross-functional teams.
Experience leading the design and execution of quantitative and/or qualitative research methodologies.
Substantial understanding of the digital and social media ecosystem.
Ability to uncover and translate insights from African American consumer culture into impactful brand, media, and creative strategies.

Responsibilities

Ensure the quality, clarity, and accuracy of audience, cultural, and brand insights.
Identify the core problem behind business and brand challenges and define the rationale and approach for each brief.
Guide brand positioning and inform messaging and channel strategy.
Lead day-to-day client and project engagements across key accounts.
Work with data strategists, context planners, account directors, and creatives to shape and execute a strategic vision for brand assignments.
Build positive internal and external relationships and inspire work toward shared outcomes.
Oversee junior team members’ work to ensure it meets client goals and business objectives.
Contribute to the company’s intellectual capital on understanding and decoding audience and cultural insights.