Strategy Director

Monks • San Francisco, CA

6h • Hybrid

About The Position

As a Director of Strategy, you will be instrumental in shaping and executing Google Ads advertising growth initiatives. This role demands a unique blend of strategic foresight to identify opportunities and a robust program management skillset to translate those strategies into impactful, high-performing marketing campaigns from concept to post-launch optimization.

Requirements

• 10+ years of experience
• Strong strategic thinking and analytical skills
• Excellent communication and presentation skills
• Proven ability to work effectively across cross-functional teams
• Experience with project management methods
• Demonstrated ability to translate complex strategic objectives into actionable program plans and measurable outcomes.
• Proven track record of driving cross-functional alignment and influencing stakeholders at various levels to achieve common goals.
• Experience in leveraging data and insights to inform strategic decisions and optimize campaign performance.
• Adept at anticipating challenges, mitigating risks, and proactively developing solutions in a fast-paced environment.

Responsibilities

• Support Product Marketing Managers in the strategic planning and end-to-end execution of marketing campaigns, focusing on driving product adoptions and program revenue.
• Shape experiment designs and workflows in collaboration with Product Marketing Managers, analytics and product POCs, ensuring tests are robust and insights are actionable.
• Drive global scalability initiatives for campaigns, identifying workflow efficiencies and optimizing documentation for broader impact.
• Contribute to the development of key campaigns and identifying opportunities to tailor messaging and integrate thought leadership for incremental revenue.
• Apply strategic optimizations including the application of Generative AI (GenAI) images to enhance campaign effectiveness.
• Champion efforts to increase marketing contactability rates, by monitoring quarterly opt-in email campaigns, monitoring performance, and exploring additional opt-in levers.
• Support the strategic direction and execution of marketing campaigns, leveraging seasonal events to drive share of wallet through personalized messaging.
• Manage the full campaign lifecycle, from initial creative development and legal approvals through to launch, ensuring consistency, correct personalization, and accurate test/control assignments.
• Oversee project lifecycle activities, including creating milestone planners, developing RACI matrices, managing approval processes, and performing proactive risk management.
• Prepare executive program communications detailing launch information, initial adoption, and engagement rates, providing clear updates to stakeholders.
• Proactively facilitate cross-functional collaboration with Product Marketing Managers, Product Managers, Data teams, Engineering, Production, Data Scientists, MTO, and other product leads to ensure unified campaign efforts.
• Act as the primary liaison for production teams, addressing questions and ensuring send counts align with data provided by analysis.
• Partner closely with legal and local counsel to ensure campaign compliance and meet localization requirements across various countries and regions.

Benefits

• Excellent, full coverage medical, dental, and vision insurance
• Generous PTO
• 15 company-wide holidays
• 401k with company contribution
• Paid parental leave
• Work-life balance with an emphasis on personal well-being
• Career growth in a disruptor space & entrepreneurial opportunities within the Monks network
• A globally diverse & inclusive culture with employee resource groups such as S4 Melanin, Pride.Monks, Cultura.Monks, and more!
• Authentic commitment to DEI efforts and sustainable growth.

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Education Level: No Education Listed