Director, Strategy

Fohr•New York, NY

4d•$145,000 - $175,000•Hybrid

About The Position

We're looking for a Director of Strategy to become a leader within our growing strategy discipline. This is a role for someone who is culturally tapped in, both creative and analytical, genuinely excited by the intersection of culture, brands, and creators, and ready to own the thinking on some of our highest-stakes work. You'll be relied on as a force of creativity and insight, define and own client strategy on key accounts, working across a portfolio that includes major brands in categories like CPG, lifestyle, and dating apps. You'll and you'll partner closely with our new business team on pitches, our client service team on account growth, and the strategy team on ongoing cultural cartography. The creator economy is evolving at a pace that rewards people who are curious, adaptable, and energized by staying ahead of the pack. You will help set and raise the bar for what strategy looks like in this industry.

Requirements

Minimum 8 years of experience in brand strategy, content strategy, creator strategy and/or social media strategy
Deep understanding of the influencer marketing landscape, its key metrics, best practices, and emerging trends
Existing experience managing and training strategists
Experience using data to shape strategy and evaluate performance
Strong written and verbal communication skills, with comfort building and presenting polished decks
Familiarity with the major platforms (TikTok, Instagram, YouTube) and genuine interest in what comes next
A crystal clear thinker with a deep working knowledge of the creator marketing landscape
A concise and persuasive communicator who writes well, presents with authority, and distills complex ideas into simple ones
A cultural cartographer who picks up on things others don’t, who sees where the puck is going, has an innate curiosity, and takes pleasure in understanding communities, people and culture
An experienced people developer who takes real pride in growing and training strategists
Adaptable by nature, energized rather than unsettled when things shift, and good at making smart calls with imperfect information
A reliable leader and collaborator with a sharp eye for detail and the ability to operate autonomously
Someone who wants to help shape the future of a growing department, and do it somewhere that will invest in them

Responsibilities

Report directly to the EVP of Strategy, and have one Strategist direct report
Define and own client strategy on high-complexity and managed-services accounts, partnering closely with the client services lead on understanding client pain points, objectives and opportunities and how to solve them
Oversee the strategic input and delivery of new business proposals in close partnership with the sales team, from landscape analysis to insight development to creative ideation
Set and raise the bar for strategy and creative quality across the team, and navigate misalignment, prioritization, and ambiguity with little friction
Cultivate the strategists and strategic thinking around you, investing real time in team growth, development, and motivation
Sit on the cross-functional leadership team to shape and actualize the team's vision, values, and operating principles, and bring a clear point of view on how the discipline should grow
Collaborate cross functionally on marketing and product initiatives
Anticipate industry and team needs, and identify opportunities for impact through research, analysis, insight development and whitespace identification
Formalize new frameworks, plays, and tooling that give the team better and faster ways of working
Represent Fohr's strategic point of view externally in select moments