Strategy Director / Sr. Strategy Director

The Mint Agency•Toronto, ON

2d•Hybrid

About The Position

This position is with Mint, Salt’s sister company. While Salt is supporting Mint with the recruitment process, the successful candidate will be employed directly by Mint and will receive Mint’s perks, benefits, and employment terms. About mint We’re an independent creative agency made up of culture creatures with multidisciplinary expertise across all major marketing disciplines. Driven by creativity and inspired by humanity, we focus on brand love between companies and people. Our best work is done through true partnership, as an extension of and advisor to our clients. At mint, everyone is welcome! We're all about diversity and inclusion; it doesn't matter where you come from or what your background is. We want you to feel at home and empowered to be yourself. Need accommodations? We will do our best; you just have to let us know. Our Values Empathy - We believe the work is better when we consider the world through others' eyes. Optimism - We believe in the good above all else: the good in people, the good in the world and our future. Audaciousness - We are brave enough to try the untried and unexpected. And we dare always to follow through. Progressiveness - We fear the status quo, so we break conventions and push to evolve, innovate and disrupt. Kindness - We are respectful, honest, transparent, inclusive, social and good to each other. What we do: Advertising, Design & Branding, Strategy, Social, Digital, Content, Experiential, PR and Talent & Influencer. The Role You’re bold and culturally fluent, leading the development of game-changing brand strategies that spark audacious creative ideas and deliver meaningful business results. This is a pivotal role for a strategic leader who thrives at the intersection of culture, creativity, and commerce—and who can help brands show up in the world with relevance, resonance, and courage. You lead a multidisciplinary team of culture-obsessed strategists and makers, partnering closely with account, creative and PR leadership to shape work that challenges categories and creates fame.

Requirements

Culturally fluent
Strategic leader
Ability to lead a multidisciplinary team
Partnering closely with account, creative and PR leadership
Experience in strategic rigour and compelling storytelling
Experience in financial management, including project-level and department-level revenue vs expenses
Experience in developing project SOWs
Experience in managing resources (freelance & full-time)
Experience in new business development
Experience in building relationships with senior clients
Experience in planning and hosting client workshops
Experience in leading the use of measurement frameworks
Experience in leading agency awards strategy
Experience in executing award show case submissions
Experience in identifying thought leadership and speaking opportunities

Nice To Haves

Bold
Thrives at the intersection of culture, creativity, and commerce
Can help brands show up in the world with relevance, resonance, and courage
Culture-obsessed strategists and makers
Shape work that challenges categories and creates fame
Believing that strategy is the springboard to creativity that changes consumer behaviours
Innovative and provocative creative outcomes
Challenging both clients and internal teams to go beyond the expected to deliver work that disrupts and drives attention
Inspire the internal agency team and clients with thought leadership around modern brand-building, cultural fluency, and the role of subversion
Authentic and thumb-stopping
Fuel engagement, relevance, and shareability
Impossible to ignore
Help clients understand and feel safe to embrace bold, category-disrupting creative work that gets noticed and drives results
Elevate our reputation and attract top talent and opportunities

Responsibilities

Accountable for the agency’s strategic product, ensuring all work begins with a strong, insight-led foundation that fuels bold, category-subverting ideas.
Foster a culture that obsesses over product, believing that strategy is the springboard to creativity that changes consumer behaviours.
Oversee development of creative strategy, campaign architectures, communications and connections plans that lead to innovative and provocative creative outcomes.
Push the thinking—challenging both clients and internal teams to go beyond the expected to deliver work that disrupts and drives attention.
Regular use of AI to drive efficiency and profitability throughout our strategy services and processes.
Inspire the internal agency team and clients with thought leadership around modern brand-building, cultural fluency, and the role of subversion.
Ensure that social work is rooted in digital behaviour and connects brands to online culture in ways that feel authentic and thumb-stopping.
Oversee the development of strategic creator and influencer-led strategies that fuel engagement, relevance, and shareability.
Help clients and teams understand how to make work that’s right for the internet—and impossible to ignore.
Provide mentorship and ongoing development, helping team members grow in strategic rigour and compelling storytelling.
Accountable for ongoing financial management, including project-level and department-level revenue vs expenses.
Contribute to the development of project SOWs, ensuring we’re properly valuing the role of strategy/social and allocating the correct time that’s required for the deliverables.
Ensure the right resources (freelance & full-time folks) are on the right deliverables while monitoring their time management to avoid overservicing or overinvestment in time.
Participate in new business development, owning the strategic product and actively participating in the creative development process.
Build relationships with senior clients to shape brand, marketing, and cultural strategies that unlock long-term growth.
Plan and host client workshops that unlock new creative opportunities and business initiatives with current and new clients.
Help clients understand and feel safe to embrace bold, category-disrupting creative work that gets noticed and drives results.
Lead the use of measurement frameworks that prove out the value of our work.
Lead our agency's awards strategy in partnership with creative leadership.
Own the execution of compelling, high-quality case submissions for creative and effectiveness award shows.
Work across teams to identify the right work and shape narratives that elevate our reputation and attract top talent and opportunities.
Identify thought leadership and speaking opportunities to build mint’s brand and reputation within the industry.