Strategy and Operations Lead, Media Effectiveness, Go-to-Market

Google•New York, NY

About The Position

In this role within the Product GTM Team, you will be tasked with accelerating and defending LCS business growth across the region via the development and adoption of products, tools and program best practices. You will be responsible for accelerating measurement product adoption and business growth, enabling critical product adoption and future-proofing the AMER business. Measurement is a big bet for Google and Media Effectiveness is critical in supporting our customers in making informed decisions about cross-channel budget allocation and optimizing their media spend. Measurement enables our customers to grow value for their businesses and share of wallet for Google by enabling them to optimize their spend via trustworthy and accurate ads measurement. You will deliver on the core product go-to-market remit by designing and deploying regional activation programs. You will also partner with regional leadership to provide thought leadership on product activation and execution, as well as nurture and advance third-party ecosystems, agencies, and industry groups. The Go-to-Market Operations (GtM) team ensures Google's complex and ever-evolving Ads business runs smoothly. We are instrumental in setting go-to-market strategy, and ensuring flawless execution and operations against the strategy. We have teams embedded in each of the major Ads business areas as well as global teams that work across the business areas. Team members are analytical and strategic, with a pragmatic sense of how to get things done.

Requirements

Bachelor's degree or equivalent practical experience.
6 years of experience in a management consulting, sales operations, business strategy or corporate advisory role.

Nice To Haves

Experience in sales or product strategy in traditional or digital advertising.
Experience in measurement, particularly experimentation, incrementality, marketing mix models (MMM).
Ability to translate product offerings into sales facing value propositions in line with customer business and marketing objectives with customer-focused mindset.
Excellent problem-solving, and investigative capabilities, with a track record of building trusted relationships with executive stakeholders.
Excellent communication skills; with an ability to present concepts to audiences.

Responsibilities

Lead projects for measurement, focused on media effectiveness (e.g., experimentation and incrementality, marketing mix models) at the Americas scale that shape the future operating model and support long-term business priorities; oversee multiple opportunities and design organization-wide processes.
Define, align upon and execute against priority regional product objectives and key results (OKRs) and activation priorities, metrics, and strategies; build governance systems to diagnose, discuss and progress against key business growth goals.
Work with internal stakeholders (e.g., Sales, Go-to-Market, Marketing) cross-functionally to deliver solutions that meet our business objectives; influence global stakeholders to build solutions for regional needs.
Conduct in-depth analysis of media effectiveness products and impacted business growth data to identify trends, insights and intelligence to support decision making and activation.