Strategist - Financial Services Sector

Ashurst Perkins Coie•Palo Alto, NY

5d•Hybrid

About The Position

Ashurst Perkins Coie US LLP is seeking a Strategist to develop and execute strategic marketing and business development initiatives for the Financial Services Sector. The role partners with sector leaders and colleagues across Marketing and other business services teams to develop targeted campaigns, strengthen client relationships, identify revenue opportunities, and advance the firm’s business development priorities. It uses market research, client insights, competitive intelligence, and performance data to support integrated marketing initiatives and the firm’s strategic goals. The Strategist translates sector priorities into actionable initiatives, advises lawyers on marketing and client engagement opportunities, and supports a collaborative, client-focused environment. The role also mentors Specialists and other team members, promotes marketing technologies and continuous improvement, and may require travel as needed. Candidates must be legally authorized to work in the United States without employer sponsorship now or in the future; this position is not eligible for immigration sponsorship.

Requirements

At least eight years of experience in legal or professional services marketing, business development, or strategy, with a demonstrated track record of leadership and impact.
Bachelor’s degree.
Proven ability to support strategic planning and execution for practice groups, industry teams, or comparable business units.
Strong business acumen and analytical skills, including the ability to interpret data, distill complex information, and translate insights into actionable recommendations.
Excellent written and verbal communication skills and ability to build relationships and influence stakeholders across teams and organizational levels.
Strong organizational and project management skills, including the ability to manage multiple priorities, deadlines, and cross-functional initiatives.
Experience collaborating with senior stakeholders, mentoring colleagues, and contributing to team development in a professional, client-focused environment.
Proficiency in Microsoft Office applications and familiarity with marketing technology platforms, reporting tools, and data analysis.
Adaptable, proactive approach, growth mindset, and commitment to continuous improvement in a dynamic, fast-paced environment.
Ability to travel as needed.
Legally authorized to work in the United States without employer sponsorship now or in the future.

Nice To Haves

Prior experience supporting financial services clients, practices, or industry sectors, or strong working knowledge of the financial services industry.
Familiarity with the regulatory landscape, emerging market developments, and business challenges affecting financial services clients.
Experience using client insights, market research, and performance analytics to inform marketing and business development strategies.
Experience with marketing technology platforms, including Salesforce and Foundation.

Responsibilities

Contribute to the development and lead the execution of annual marketing and business development plans for the Financial Services Sector, including budgets, strategic priorities, and growth objectives.
Translate sector goals into marketing initiatives with defined deliverables, timelines, and key performance indicators, including annual event priorities aligned with target clients and prospects.
Partner with sector leaders to provide strategic recommendations informed by market research, client feedback, and competitive intelligence.
Advise lawyers on marketing opportunities, client engagement strategies, and business development priorities.
Monitor financial services industry developments, emerging trends, competitive activity, and opportunities to strengthen the firm’s market position.
Manage development of sector-focused thought leadership, targeted campaigns, and client-facing events in collaboration with sector and practice leadership.
Support business development and pursuit strategies for financial services clients and prospects, including pitches, proposals, and RFP and RFI responses.
Identify cross-practice and cross-sector collaboration opportunities to expand client relationships and generate new business.
Coordinate directory and award submissions aligned with sector objectives and the firm’s market positioning.
Collaborate with Marketing colleagues and business services teams to deliver integrated marketing initiatives.
Encourage knowledge sharing across practices and sectors serving financial services clients.
Incorporate Voice of the Client insights, market intelligence, and competitive research into strategic planning and marketing execution.
Track and report on performance metrics, return on investment, and progress toward strategic goals, recommending adjustments based on data, client feedback, and business outcomes.
Mentor and guide Specialists and other team members, supporting professional development and a high-performing, client-focused environment.
Adopt and promote marketing technologies and tools to improve operational efficiency, enhance client value, and support continuous improvement.
Perform other duties as assigned and maintain availability during scheduled working hours and as needed.