Strategist, Influencer

Chipotle•Quincy, MA

1d•$69,000 - $93,000

About The Position

This role is responsible for managing Chipotle's influencer and creator partnerships, social activations, collaborations, and national campaigns. The individual will work with the social media team, agency partners, and cross-functional teams to identify and strategize creator collaborations that elevate brand programs and resonate with modern consumers, particularly Gen Alpha and Gen Z. The role requires a deep understanding of best-in-class social content to support the production of engaging creator content that drives action. The strategist will align influencer strategy and tactics with program and business goals, focusing on innovative and attention-grabbing work. They will act as a student of culture, identifying trends, monitoring the social and news landscape, and finding opportunities for real-time engagement and partnerships with a bias for quick action. An authentic passion for the Chipotle brand and fan-driven insights are crucial for keeping the brand at the forefront of social and cultural conversations.

Requirements

High school diploma or general education degree (GED) required.
Bachelor's Degree (BA/BS) from 4-year college or university.
1-3 years of experience in a related field (Influencer, Social Media or Partnerships for brand or agency).
Proficient with TikTok, Instagram, X, Snap, YouTube, Reddit, Facebook, G-suite.
Proficient with content production and editing, as well as social media posting.

Responsibilities

Keep the brand hyper-relevant by defining the right influencer approach and creative angle to support the marketing calendar.
Launch new menu items, collabs, tech innovations, and campaigns in unexpected ways that drive brand buzz.
Support social and influencer activations for national promotions in unexpected ways that drive brand buzz and transactions.
Support campaign management cross-functionally, including needs from Legal, PR, CRM, Brand, Creative, Media, Product, and IT.
Partner closely with the Manager, Social & Influencer to incorporate a culture-first influencer strategy into Brand Marketing, Digital Marketing, and Social Media programming.
Work closely with social media agency, platform reps, and Consumer Insights team to develop innovative, insight-driven activations.
Ideate the right creator partner with a unique social concept, and support social-first content creation.
Be a student of culture, constantly identifying future trends with a bias for action to activate against ideas quickly.
Support contracting for all influencer/creator partnerships and gifting.
Support the Celebrity Card & VIP Card programs.
Monitor the social landscape, including competitors, trend reporters, daily news, popular social accounts, and more to stay relevant and inspire future content.
Maintain the social partnerships tracker and analyze program/content results, applying key learnings to optimize future projects.
Partner closely with the Media team to maximize creative for digital placements.
Build relationships with super fans, likeminded partners, and influencers.