Summer Associate Internship (Social Media Strategist - Influencer Program)

Navy Federal Credit Union•Vienna, VA

5h•$26 - $47•Onsite

About The Position

The Social Media team, part of the Marketing and Communications department, manages Navy Federal's enterprise-wide social media presence across various platforms including Facebook, Instagram, TikTok, YouTube, LinkedIn, X, Pinterest, and Reddit, while also monitoring emerging platforms. The team collaborates with business units, marketing channel teams, the Social Care Team, and agency partners to understand member and business needs and develop social media strategies. They focus on blending strategy, creativity, and data to produce engaging, social-first content using platform-native media like short-form video, animated graphics, and influencer partnerships to drive brand awareness, financial education, acquisition, and affinity. The team works with internal creative teams and external media and sports agencies to execute campaigns. The Summer Associate will support the influencer marketing program, paid social campaign management, product marketing, and financial education initiatives on social media. A potential project for the Summer Associate could focus on the influencer marketing program, exploring topics such as how financial institutions can leverage influencers to activate on trends, reaching Gen Z with financial education through influencer marketing, how regulated organizations can entertain on social media, and social selling through creator partnerships. The intern will receive guidance from the team and management, develop technical and soft skills, business knowledge, and creative problem-solving abilities, and professionally execute daily tasks and special projects within established standards and procedures. The Summer Associate Program is a 12-week internship from May 2027 to August 2027, offering students the chance to work on impactful projects. Applicants must be currently pursuing a degree from an accredited college or university with an anticipated graduation date of December 2027 or later.

Requirements

Must be pursuing an undergraduate or graduate degree in Marketing, Advertising, Communications, Public Relations, Business, or a related field.
Working knowledge of social media platforms, review sites, and emerging media.
Understanding of social media best practices and execution.
Awareness of influencer marketing landscape and current trends.
Interest in social media, influencer marketing and financial services industry.
Excellent organizational and project management abilities.
Strong interpersonal, verbal, and written communication skills
Effective research, analytical, and problem-solving skills
Ability to exercise initiative and good judgment to make sound decisions.
Ability to adapt to new technologies.
Ability to provide exceptional customer service.
Effective word processing and spreadsheet software skills.
Effective prioritization and time management skills.
Ability to work independently and in a team environment; a self-starter who contribute new ideas and takes direction from teammates.

Responsibilities

Support the implementation and ongoing maintenance of a multi-year strategic plan to maximize Navy Federal’s brand awareness on social media platforms and ensure alignment with enterprise and department strategies, with a focus on our influencer marketing program.
Help identify opportunities for influencer marketing support and ideate on relevant trends and content formats to leverage.
Write campaign intakes for influencer agency to convert into creator briefs and facilitate compliance approval.
Assist in the vetting and selection of influencers to partner with for always on and seasonal initiatives.
Review influencer concepts, scripts and video drafts for brand safety, authenticity and platform relevance.
Aid in the execution of paid social support for creator posts with our media agency.
Evaluate organic and paid performance to identify successful creators and tactics to employ in future activations.
Partner with Marketing & Communications stakeholders to ensure alignment with business unit objectives and similar campaign activations on other digital channels.
Provide ad hoc support to Social Media team; depending on the level of expertise and prior experience, will own small projects and assist strategists with larger projects.
Monitor industry trends, market conditions, and competitor activities to identify emerging opportunities or challenges.
Maintain professionalism in all interactions, placing member service as a priority.
Perform other duties as assigned.