Strategist, Influencer Marketing

OAG Octagon • Chicago, IL

2d • Onsite

About The Position

Octagon, the world’s premier global sports marketing agency, is seeking a Strategist, Influencer Marketing to join its digital strategy practice. In this role, you'll support our influencer team by executing influencer & creator partnership strategies, social content programs, talent discovery, campaign management, and measurement for our brand clients. You will connect brands and creators, developing creator-led campaigns and talent recommendations that align with sports partnerships and properties.

Requirements

• 1-3 years of proven experience in influencer marketing.
• Passion for and expertise in sports, entertainment, music, and/or celebrity & pop culture as well as a pulse of what’s trending in social & digital content – what’s resonating with fans, what platforms are growing, what content matters to fans.
• Experience working with talent, including content creators, creator partnerships, athletes, and celebrities.
• Self-starter mentality with the resourcefulness and initiative to support the day-to-day logistics of planning, implementing, & reporting on social and influencer programs.
• Strong understanding of social media mechanics and best practices across Instagram, TikTok, Facebook, YouTube, and X.
• Curiosity about how data and analytics tools are used across social media, with a belief that data is a primary driver of successful marketing campaigns.
• Experience with digital analytics and social tools – examples include CreatorIQ, Infegy, and Brandwatch.
• Organized and active contributor with strong attention to detail and follow-through.
• Strong project management skills, including the ability to build & monitor trackers, organize client deliverables, and coordinate talent-related administrative requirements.
• Proficiency in Microsoft Office – specifically PowerPoint, Excel, and Word.
• Flexibility and willingness to travel.
• Baseball and golf knowledge preferred.

Responsibilities

• Assist with influencer campaign execution, including identifying social trends, evaluating platform opportunities, and supporting talent discovery.
• Own day-to-day campaign intelligence, including KPI tracking, audience & demographic analysis, real-time performance reporting, and social listening.
• Lead talent discovery and support talent engagement, including outreach, contracting coordination, and campaign reporting.
• Help develop influencer creative briefs and strategies – building campaigns that are authentic and on-trend with the platforms and communities in which they live.
• Compile and build campaign wrap reports inclusive of quantitative and qualitative measurement.
• Simultaneously work on multiple projects relying on strong project management and organizational skills – from initial strategy through final wrap-up.
• Develop social and digital ideas, actively participating in strategic digital brainstorms.

Benefits

• Equal employment opportunities to all employees and applicants for employment without regard to race, religion, color, ethnic origin, gender, gender identity, age, marital status, veteran status, sexual orientation, disability, or any other basis prohibited by applicable federal, state, or local law.

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level
• Education Level: No Education Listed