Strategist, Influencer

Collectively•New York, NY

3d•$75,000 - $86,000•Remote

About The Position

Collectively, part of the Brandtech Group, is a global leader in influencer marketing, combining strategy, creative, and technology. They partner with brands across various industries to build integrated social activation strategies that drive relevance, awareness, and sales. Collectively is recognized for delivering innovative, strategic, and effective influencer programs with sophisticated analysis and paid social offerings. They are committed to providing an excellent workplace and have been recognized as one of the Best Small Companies to work for. The Client Partnership team leads creator strategy and client servicing, ensuring successful partnerships and supporting clients' creator marketing ambitions. This role is within the newly formed Creative & Strategy Development (CSD) function, focused on elevating high-stakes and strategically ambitious work. The CSD team partners closely with Creative, Business Development, Client Partnerships, and Analytics to bring clarity, craft, and cultural fluency to RFPs and client initiatives. This role offers a unique vantage point at the intersection of creative thinking, strategic insight, and business impact.

Requirements

2-3 years building strategies at the intersection of social, culture, and influence, ideally in influencer marketing, social/creative agencies, or digital-first brands.
Proven track record building social-first or creator-led strategies that drive results.
Deep platform fluency (TikTok, Instagram, YouTube, and emerging platforms).
Ability to synthesize cultural signals, audience data, and platform trends into actionable strategic territories.
Comfort navigating the controlled chaos of pitch cycles and high-visibility RFPs.
Strong cultural radar—ability to detect meaningful signals amid cultural noise and translate into strategic insights and actionable creative strategies.
Comfort navigating the controlled chaos of pitch cycles and high-visibility RFP processes.
A collaborative spirit, cultural curiosity, and strong, clear writing.

Responsibilities

Support strategy for major initiatives, including competitive RFPs, pitches, multi-platform campaigns, and high-visibility client initiatives.
Craft insight-driven strategies by diving into audience behaviors, cultural moments, platform specialties, and category spaces.
Transform research into strategic springboards by identifying real truths and cultural tensions.
Translate insights into opportunities and narratives that jumpstart creative work.
Partner with Creative teams in ideation sessions and shape concepts from strategic seed to fully formed campaign ideas.
Act as both a strategic architect and creative catalyst.
Work with Business Development and Client Partnerships to connect strategy to business outcomes.
Translate strategy into language understandable by different audiences.
Support trend reporting and POV development.
Contribute to playbooks and materials that keep clients ahead in the creator space.