Manager, Influencer

Adelphi Group • Los Angeles, CA

1d • $74,000 - $85,000 • Hybrid

About The Position

Weber Shandwick is looking for a Manager, Influencer Strategy to join their team in one of their west coast offices. Candidates must have a deep understanding of the influencer landscape but also have unique experience developing and executing both integrated and influencer-led campaigns. Weber Shandwick is more than a leading global PR agency – they are an engagement agency working in and around the cutting edge of the new media landscape. They are storytellers, content creators, and engage people in the story. Their success is built on a deep commitment to client service and to their people. They embrace creativity and collaboration, and they engage stakeholders in new and creative ways to build brands and reputations.

Requirements

• 5-7 years of experience with an expertise in the consumer marketing space.
• Intellectual curiosity and creativity is a must.
• Understand the elements that make a story exciting, what brands are doing in the press and on social platforms, and what they should do next.
• Speak, write and edit succinctly and compellingly.
• Meet deadlines, put out fires and multi-task. Work fast, and work well.
• Play nice, whether it’s in a team, with a team or independently.
• Know Word, PowerPoint, Excel and Outlook.
• Attention to detail and a commitment to delivering clear and precise work is essential.
• Understand what sets you apart.
• Demonstrated passion for influencer marketing both personally and professionally; specific interest in the luxury lifestyle, food and design space
• Demonstrated expertise in social platforms, user behaviors and emerging trends

Nice To Haves

• Media databases and social tracking tools and knowledge of influencer management systems a plus.

Responsibilities

• Own responsibilities for executional leadership of multiple client programs, budgets, plans
• Maintain daily client contact, serving as a trusted resource and advisor
• Facilitate cross-functional team integration (strategy, creative, integrated media specialists, influencer)
• Translate strategies into tactical plans; ensure team deliverables align with strategies
• Develop messaging for clients and oversee the creation of media strategies that take an integrated approach to driving awareness with target audiences
• Proactively support and suggest improvements and new ideas to exceed client expectations by leveraging industry knowledge and experience
• Demonstrate financial acumen in the areas of budgeting, billing and staffing
• Craft influencer strategies for yearlong plans and product launches
• Research, vet, contract and manage relationships with influencer talent
• Develop influencer briefing materials
• Oversee influencer briefings and content creation, monitor influencer content performance, track against KPIs and prepare detailed recaps
• Take responsibility to execute influencer strategies
• Manage and build relationships with influencers and third party agents
• Mine current news cycle for ad hoc influencer opportunities
• Demonstrated expertise in social platforms, user behaviors and emerging trends
• Communicate with clients on daily basis
• Provide basic client counsel
• Serve as a key participant in client meetings and presentations
• Proof and edit client related documents as needed
• Manage client and team resources and deliverables around major campaigns and product launches
• Mentor junior staff

Benefits

• Equal Opportunity/Affirmative Action employer
• Recruits qualified applicants without regard to race, color, religion, gender, age, ethnic or national origin, protected veteran status, physical or mental disability, sexual orientation, gender identity, marital status or citizenship status.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed