Influencer Strategist

Stagwell Global • New York, NY

12d • Hybrid

About The Position

HUNTER is looking for an Influencer Strategist to join their team. This role involves developing social media influencer strategies and campaigns for client brands to enhance brand awareness, social media presence, and consumer engagement. The Influencer Strategist will also provide strategic insights to clients and colleagues, and mentor team members.

Requirements

• B.A. in Marketing, Public Relations or the like
• Three (3) to four (4) years of experience managing social influencer campaigns for brands and developing influencer content plans and strategies
• Proficiency in Microsoft Office (Word, Excel, PowerPoint). Strong Excel proficiency a must
• Proficiency with social media or influencer management tools (e.g. CreatorIQ, Sprinklr) and social listening/analytics platforms (e.g. NetBase)

Responsibilities

• Manage the day-to-day elements of influencer campaigns for clients
• Build and maintain positive relationships with influencers and talent contacts on behalf of the agency and clients
• Develop and execute multiple influencer campaigns at a time; develop timelines, manage deadlines
• Adhere to brand-aligned diversity & inclusion tenets
• Identify brand-right influencers based on campaign objectives and desired outcomes
• Draft, review and oversee legal contracts for influencers
• Maintain budget for paid influencer campaigns
• Manage unexpected pivots or changes to campaigns; Identify negative content/risky content generated by partners; take action to minimize impact to the client or brand
• Craft influencer content briefs that reflect current trends and reflect brand messaging priorities
• Review influencer content, providing edits for client approval and working with influencers to incorporate feedback.
• Monitor and analyze program results to provide valuable insights and optimizations; compile thorough and accurate reports
• Identify real-time engagement opportunities with influencers discovered via social listening; develop proactive pitch for clients to act upon opportunities
• Delegate appropriate responsibilities to Social Media Coordinators and Influencer Specialists.
• Supervise junior staff.
• Develop social media influencer plans for clients
• Identify and develop influencer programs for brands by targeting and working with the appropriate talent for the client/brand
• Apply strategic/creative thinking skills to gain insight and devise influencer strategy
• Determine quantitative and qualitative goals and benchmarks to measure the success of influencer programs
• Demonstrate proper writing, editing, presentation and interpersonal communication skills, particularly when it comes to client communications (emails, memos, presentations, excel documents), but also with agency communications
• Determine the need for support staff assistance for projects/program elements and manage support staff during execution
• Serve as a client contact
• Participate in client calls, meetings, presentations and client brainstorms; attend client events
• Accommodate and anticipate client needs; make appropriate recommendations to clients via emails, memos, presentations and phone calls
• Respond to requests for information from clients in a timely and professional manner
• Share relevant articles/trends with clients, along with ways to implement/impact their business
• Understand of the social media and influencer landscape
• Identify the nuances of influencer content performance on established and emerging social platforms
• Understand the clients’ business and relevant industry trends, and use the information to develop strategic influencer opportunities
• Understand the earned media landscape; work closely with PR partners to identify opportunities when influencers can amplify earned programs
• Manage multiple projects for multiple clients in diverse industries
• Travel to client and event locations; meet with clients at their office locations/headquarters
• Participate in agency brainstorm sessions for client programs
• Stay current with developments in social media, influencer trends, technology updates and top news stories in the clients’ and brands’ spaces
• Show integrity, attention to detail and good judgment when working with colleagues and clients
• Deal constructively with client and personnel situations
• Actively participate in agency “All-Hands” digital meetings, committees or departments as designated/asked
• Participate in agency projects and events
• Assist in compilation of awards presentations
• Conduct research for new business and business renewal opportunities

Benefits

• competitive health and dental insurance plans
• a 401K company match
• generous PTO
• a hybrid work model
• a “work from anywhere in the US” policy (up to four weeks a year)
• a year-round staff training and development curriculum
• a staff-led Action Group dedicated to DEI excellence in the agency and industry
• Bring Your Parents (And Kids) to Work Days
• regular volunteer Days of Service
• mid-day Cupcakes and Cocktails mixers
• epic Halloween and holiday parties

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level