Strategist II, Marketing

Denver Health and Hospital Authority•Denver, CO

2d•Onsite

About The Position

The Strategic Marketing Specialist II is responsible for supporting and executing strategic marketing initiatives that advance organizational goals, increase brand recognition, enhance public health outreach, and support business development efforts across diverse audiences and industries. Under minimal supervision, this role collaborates cross-functionally to develop, implement, and refine marketing and communication strategies, campaigns, and content aligned with organizational priorities. Responsibilities include creating and tailoring marketing materials for targeted audiences, supporting media and outreach plans, and may include assisting with press releases, public relations efforts, SEO/SEM strategies, and social media initiatives where appropriate. The position monitors program performance and key metrics, utilizing data-driven insights to optimize marketing effectiveness and inform future strategic initiatives. Additional responsibilities may include website content updates, advertising and promotional support, and ensuring projects are executed within established budget considerations. This role requires strong communication, project management, analytical, and collaborative skills, along with the ability to balance creative strategy with measurable outcomes.

Requirements

Bachelor's Degree Marketing, Communications, Public Relations or related field Required or equivalent level of additional related experience
Three years experience healthcare marketing and/or communications programs Required
Microsoft Office
Experience in Social Media platforms and Adobe Creative Suite
Customer Relations Management Systems
Google Analytics, Marketing Automation platforms and other web-based technologies

Responsibilities

Lead the development, implementation, and optimization of strategic marketing campaigns and initiatives that support organizational growth, public health outreach, business development objectives, and increased brand recognition across diverse audiences and industries.
Develop and manage marketing materials and communication assets including digital content, presentations, brochures, flyers, website content, press releases, media announcements, and promotional materials for both internal and external audiences.
Support and maintain digital marketing initiatives including website updates, marketing automation platforms, SEO/SEM efforts, email campaigns, and social media activities where appropriate to improve visibility, engagement, and user experience.
Manage marketing-related projects, timelines, budgets, vendor relationships, and contractual deliverables to ensure initiatives are executed effectively, efficiently, and in alignment with organizational goals and strategic marketing plans.
Collaborate cross-functionally with leadership, operations, business development teams, clinical stakeholders, and external partners to develop accurate, audience-focused marketing content, communications, and outreach strategies aligned with organizational priorities and brand standards.
Coordinate and support marketing activities related to conferences, trade shows, community outreach events, presentations, and educational forums, including vendor coordination, promotional materials, and stakeholder engagement.
Monitor, analyze, and report on marketing campaign performance, audience engagement, website traffic, utilization trends, and other key metrics using data-driven insights and analytics tools to refine strategies and improve outcomes.

Benefits

Generous paid time off, fully paid parental leave, exceptional retirement contributions, comprehensive health coverage, and nationally recognized well-being programs.
Tuition assistance, career advancement pathways, and professional development.
Meaningful financial advantages through loan forgiveness eligibility and employer contributions.
Paid time off starting at 28 days per year, inclusive of vacation, personal/sick, and 7 Holidays
100% paid parental leave up to 6 weeks
Immediate eligibility for retirement plans with employer contribution up to 9.5%
Generous medical, dental, vision plans in addition to employer paid disability and life insurance.
Comprehensive well-being programs including on-site employee fitness center located on Denver Health main campus and nationally recognized RESTORE Center
Free RTD EcoPass (public transportation)
Childcare discount programs & exclusive perks on large brands, travel, and more
Tuition reimbursement & assistance
Education, coaching, and professional development opportunities through the Workforce Development Center (WFDC) that support internal career growth and advancement pathways
Professional clinical advancement program & shared governance
Public Service Loan Forgiveness (PSLF) eligible employer+ free student loan coaching and assistance navigating the PSLF program
National Health Service Corps (NHCS) and Colorado Health Service Corps (CHSC) eligible employer