Strategic Proposal & Market Intelligence Manager

Cayuse Holdings • ,

3d • $160,000 - $175,000 • Onsite

About The Position

The Strategic Proposal & Market Intelligence Manager is a cross-functional leadership role that advances business growth by integrating proposal management, market intelligence, business analytics, CRM optimization, and marketing strategy. The position connects Business Development, Capture, Proposals, Marketing, and Operations to improve opportunity identification, pursuit decisions, competitive positioning, and proposal success rates.

The role provides strategic oversight for high-priority pursuits, improves the organization's use of CRM and business intelligence tools, strengthens market and competitive analysis, and promotes alignment across growth-focused functions. It supports efforts to increase win probability, improve operational visibility, enhance brand positioning, and drive sustainable growth. The position aligns with Cayuse’s values of Innovation, Excellence, Collaboration, Adaptability, and Integrity.

The role leads proposal strategy and execution for complex pursuits; administers and improves CRM processes and reporting; produces market and competitive intelligence; supports enterprise marketing strategy; and leads cross-functional process improvement. It reports to the Managing Director-Proposal Center for Excellence. Work is in a professional office environment, with the ability to work onsite in the main office. Travel, flexible scheduling, holiday work, or hours outside normal business hours may be requested. Candidates must pass a background check, with additional checks possible depending on projects or clients.

Requirements

• Minimum of 10 years of progressive experience in proposal management, capture management, business development, marketing, business intelligence, CRM administration, or related fields.
• Demonstrated experience leading large, complex, high-value competitive proposals.
• Experience developing business intelligence dashboards, reporting metrics, and analytics-driven decision-making processes.
• Experience working in highly matrixed organizations and leading cross-functional initiatives.
• Advanced proficiency with TechnoMile CRM or a similar CRM platform.
• Advanced experience with Microsoft Office Suite, including Excel, PowerPoint, Word, Teams, and SharePoint.
• Exceptional interpersonal, verbal, and written communication skills; ability to communicate clearly and professionally.
• Excellent organizational, analytical, and problem-solving skills, with strong attention to detail.
• Ability to multitask and prioritize in a fast-paced environment with changing priorities; adaptable and able to learn quickly.
• Self-motivated and able to work independently and as part of a multifunctional team.
• Ability to handle sensitive and confidential information appropriately.
• Proficiency in Microsoft Office, including Word, Outlook, PowerPoint, and Excel.
• Strategic thinking and business acumen, with ability to align organizational growth objectives with operational execution.
• Strong decision-making and problem-solving capabilities.
• Advanced proposal management and pursuit strategy skills; knowledge of capture management, win strategy development, and competitive positioning.
• Ability to manage multiple high-priority pursuits simultaneously.
• Strong analytical and critical-thinking skills, including ability to interpret complex data and turn findings into actionable recommendations.
• Advanced reporting, dashboard development, and performance measurement capabilities.
• Ability to communicate effectively with senior executives, technical personnel, marketing teams, and operational stakeholders.
• Strong stakeholder management and relationship-building abilities.
• Ability to lead cross-functional teams without direct supervisory authority.
• Ability to thrive in fast-paced, deadline-driven environments.
• Knowledge of marketing strategy, brand management, customer engagement, and market positioning.
• Understanding of competitive intelligence, market research, and customer analysis methodologies.
• Must be able to pass a background check; additional checks may be required by projects or clients during employment.
• Must be physically and mentally able to perform duties for extended periods, use a computer and office productivity tools at the required speed, establish a productive professional workspace, and sit for long periods while looking at a computer screen.

Nice To Haves

• Bachelor's degree in Marketing, Business Administration, Communications, Management, Public Relations, or a related field preferred.
• Master's degree in Business Administration (MBA), Marketing, Communications, or a related discipline preferred.
• Experience supporting federal government, state/local government, tribal, commercial, or other competitive contracting environments preferred.
• APMP Foundation, Practitioner, or Professional Certification preferred.
• Business intelligence, CRM administration, AI, marketing, or analytics certifications desirable.
• Experience with Power BI, Tableau, or comparable business intelligence and reporting platforms preferred.
• Familiarity with proposal management and AI software, content libraries, and collaboration tools.

Responsibilities

• Lead proposal managers and capture leads on complex, high-value, strategically significant proposals from opportunity qualification through submission and award decision.
• Provide proposal leadership, guidance, and surge support for critical pursuits across business units.
• Develop and execute proposal strategies aligned with capture plans, customer requirements, and organizational growth objectives.
• Facilitate proposal planning sessions, strategy reviews, storyboarding, color team reviews, and pursuit readiness assessments.
• Mentor proposal managers and support staff on best practices, compliance requirements, and strategic messaging.
• Serve as a subject matter expert for TechnoMile and related CRM systems.
• Develop, maintain, and enhance CRM processes, reporting capabilities, dashboards, and data governance standards.
• Monitor CRM data quality and integrity to support accurate opportunity tracking, forecasting, and reporting.
• Analyze pipeline performance, pursuit metrics, and business development activities and provide actionable recommendations.
• Deliver reports and analytics to support executive decision-making and resource planning.
• Conduct market research, competitive assessments, customer analysis, and industry trend monitoring.
• Identify strategic growth opportunities, emerging markets, procurement trends, and competitive threats.
• Evaluate opportunities using data-driven methodologies to improve pursuit selection and probability-of-win assessments.
• Develop market intelligence products and briefings for business development, capture, and executive leadership.
• Support enterprise marketing initiatives that enhance brand awareness, customer engagement, and market positioning.
• Collaborate with marketing teams to ensure consistent messaging, branding, collateral, websites, and digital communications.
• Analyze market trends and customer insights to inform marketing campaigns, thought leadership, and strategic planning.
• Identify opportunities to improve marketing content, tools, and customer-facing materials.
• Foster collaboration and alignment among Business Development, Capture, Proposals, Marketing, Operations, and Executive Leadership.
• Lead initiatives to standardize processes, improve communication, and increase visibility across the opportunity lifecycle.
• Develop and implement best practices to improve efficiency, effectiveness, and organizational maturity.
• Support strategic planning and contribute to long-term organizational growth initiatives.
• Perform other duties as assigned.

Benefits

• Medical, dental, and vision insurance
• Wellness program
• Flexible Spending Accounts for healthcare, dependent care, and commuter expenses
• Short-term and long-term disability options
• Company-provided basic life and AD&D insurance
• Voluntary life and AD&D options
• 401(k) retirement savings plan with matching after one year
• Paid time off

What This Job Offers

• Job Type: Full-time
• Career Level: Senior