Strategic Planning Director
About The Position
The Strategic Planning Director serves as a strategic partner to clients, developing a deep understanding of their businesses, customers, and competitive challenges. The role connects brand positioning with product marketing so that products and launches reinforce a clear, differentiated brand story, and translates complex products, technologies, and services into compelling customer benefits, messaging, and creative opportunities. The position develops audience and messaging strategies for business decision-makers, end users, and other stakeholders across the customer journey. It works across an integrated agency team and partners with creative and account teams from briefing through execution to help ensure the work delivers against the strategy. The director also leads messaging frameworks, creative briefs, and integrated communications strategies; collaborates with clients and analytics teams on research; facilitates internal brainstorms and client workshops; and supports new business efforts and pitches.
Requirements
- Experience connecting insight to action and turning complexity into clear strategic direction.
- Ability to connect commercial priorities with customer motivations, balancing functional benefits and business value with emotional relevance.
- Curiosity and confidence in learning complex businesses, asking incisive questions, and turning technical information into clear strategic direction.
- Strong storytelling and presentation skills, with the ability to make strategic thinking clear, persuasive, and inspiring.
- Ability to collaborate across disciplines and lead through influence, building trust with clients and teams.
Nice To Haves
- Experience developing B2B brand or communications strategies, particularly in categories with complex purchase decisions and multiple stakeholders; this is a plus but not required.
Responsibilities
- Serve as a trusted strategic partner to clients by understanding their businesses, customers, and competitive challenges.
- Develop strategies that connect brand positioning with product marketing and reinforce a clear, differentiated brand story across products and launches.
- Translate complex products, technologies, and service capabilities into customer benefits, messaging, and creative opportunities.
- Develop audience and messaging strategies for business decision-makers, end users, and other stakeholders across the customer journey.
- Collaborate across an integrated agency team to align disciplines and partner perspectives around a shared strategic direction.
- Partner with creative and account teams from initial brief through execution, helping develop ideas and ensure the work delivers against the strategy.
- Lead the development of messaging frameworks, creative briefs, and integrated communications strategies.
- Partner with clients and analytics teams on research initiatives and translate customer insights, data, and findings into actionable strategic direction.
- Facilitate internal brainstorms and client workshops focused on engagement, customer journeys, and experience optimization.
- Support new business efforts and pitches.
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What This Job Offers
Job Type
Full-time
Career Level
Director
Education Level
No Education Listed
