Strategic Partnerships Manager

ComcastNew York, NY

About The Position

FreeWheel, a Comcast company, provides comprehensive ad platforms for publishers, advertisers, and media buyers. Powered by premium video content, robust data, and advanced technology, we’re making it easier for buyers and sellers to transact across all screens, data types, and sales channels. As a global company, we have offices in nine countries and can insert advertisements around the world. Job Summary We are seeking a Strategic Partnerships Manager to lead supply-side technology partners within the Technology Partnerships group. This role combines partner management, cross-functional leadership, and technical program oversight to deliver scalable solutions in support of some of the biggest streaming content owners globally, while improving existing revenue streams and helping to scope new ones. You will act as the primary point of contact for strategic partners, quarterback internal collaboration across Product, Client Services, and Revenue teams, by owning certification programs for APIs and running partner management for our Walled Garden integrations e.g. YouTube. Additionally, you will identify growth opportunities, negotiate mission-critical deals, and operationalize partner feedback into roadmap priorities. This role will have additional exposure to FreeWheel’s engagements with AI vendors and the opportunity to help shape this growing area of focus.

Requirements

  • 7+ years in ad tech roles at DSP, SSP, publisher, or agency. Similar experience in technology consulting is acceptable.
  • Hands-on experience with API integrations (REST/OAuth/JSON), certification workflows, and partner QA/sign-off.
  • Strong knowledge of CTV fundamental protocols: ORTB, VAST, and SSAI
  • Proven ability to lead cross-functional initiatives, balance technical and business implications of integrations, and negotiate complex deals.
  • Strong commercial data acumen: Proven ability to define revenue-focused KPIs, develop executive dashboards, and analyze performance trends using BI tools
  • Familiarity with privacy and ad standards (CCPA/CPRA, GDPR basics, COPPA, MRC/TAG/IVT).

Nice To Haves

  • Experience with FreeWheel ecosystem (Video Player Integrations, Marketplace, Programmatic Module).
  • Comfortable compiling and interpreting data to make strategic recommendations.

Responsibilities

  • Serve as the Primary Partner Contact: Act as the main point of contact for Publisher ad supply distributed on Walled Garden integrations outside of FreeWheel.
  • Own Partner Activation Programs: mobilize partner ecosystem engagement across ad server APIs to drive the development of new AI‑powered offerings.
  • Represent the company in partner-facing discussions, providing guidance on product capabilities, certification requirements, and adoption strategies.
  • Lead Cross-Organizational Collaboration: Function as the “quarterback” for initiatives requiring coordination between Global Client Services (GCS), Product, and Revenue teams.
  • Build and maintain strong partner relationships to align priorities with revenue objectives, unlock mutual business value, and lead joint planning to accelerate monetization initiatives.
  • Identify opportunities to drive growth through partnerships by collaborating internally with product, sales, and marketing teams.
  • Collect and operationalize partner feedback to inform product strategy and improve revenue and client retention.
  • Establish and manage technical integration agreements with third‑party ad servers to broaden the FreeWheel SSP supply footprint
  • Leverage certification programs (APIs, transcoding, ad workflows) as a strategic differentiator to attract, retain, and grow partner relationships.
  • Negotiate favorable long-term agreements with new and existing partners in collaboration with legal, finance, and product teams.
  • Enable global commercial teams to grow revenue by bringing partnerships to market with supporting data and materials.

Benefits

  • Best-in-class Benefits
  • Commission (for sales positions)
  • Bonus (for non-sales positions)
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