Strategic Marketing Specialist (Events & Trade Shows Focus)

USA DeBusk•Deer Park, TX

7h•Onsite

About The Position

USA DeBusk offers the industrial infrastructure sector a technologically advanced and complementary suite of high-value traditional and specialty services for turnarounds, routine maintenance, and unplanned outages. They help customers save time, reduce costs, and optimize their processes while assuring best-in-class safety and compliance. Primary service lines include chemical cleaning; emission controls; fabrication services; FCCU hot catalyst handling; hydro blasting; hydro excavation; hydro cutting; inert catalyst handling; inspection; mechanical rental; nitrogen; pigging, decoking & filtration; pipeline integrity and field services; reactor cleaning; tank cleaning; transportation; unit decontamination; vacuum services; and waste solutions. USA DeBusk was founded in 2012, and its headquarters is in Deer Park, TX. They operate numerous offices, service centers, and customer-site-based locations across North America. The Strategic Marketing Specialist is responsible for the planning, execution, and optimization of USA DeBusk’s marketing initiatives, with a strong emphasis on trade show strategy, event ownership, and sales-driven execution. This role serves as the primary owner of trade show and event activities and operates with a high level of independence and accountability.

Requirements

3–5 years of professional experience in marketing, events, or trade show management
Demonstrated ownership of trade shows and in-person events
Strong organizational, planning, and project ownership skills
Ability to operate independently while aligning with leadership direction
Excellent communication and stakeholder management skills
Proficiency in Microsoft Office; marketing platforms preferred
Working knowledge of budgeting, expense control, and ROI measurement
Willingness to travel and work evenings/weekends as needed for events

Responsibilities

Own the end-to-end strategy, planning, and execution of trade shows, customer events, and industry functions
Direct all booth logistics including layout, materials, shipping, setup, on-site management, and breakdown
Act as the on-site marketing lead and brand representative, ensuring flawless execution and brand consistency
Lead coordination with vendors, venues, and internal stakeholders, including contract negotiation and scheduling
Evaluate event effectiveness by tracking leads, engagement, and ROI; provide post-event analysis and recommendations
Maintain and control company event and trade show marketing assets
Contribute to and execute strategic sales and marketing plans aligned with business and revenue objectives
Oversee the accuracy, consistency, and readiness of marketing materials, brochures, and branded assets
Partner directly with sales leadership to support lead generation, customer engagement, and market positioning
Manage event budgets, track expenses, reconcile invoices, and ensure cost alignment with approved spend
Provide input into forecasting and cost planning for marketing events and initiatives
Maintain ownership of marketing calendars and asset libraries to ensure readiness and visibility across teams
Work cross-functionally with sales, operations, and leadership teams to deliver integrated marketing execution
Build and manage external partner and vendor relationships
Balance and prioritize multiple concurrent projects while maintaining high execution standards and deadlines