Strategic Marketing Manager

Herron Classical Schools•Indianapolis, IN

18h•$65,000 - $68,000•Onsite

About The Position

The Strategic Marketing Manager is responsible for the development and implementation of a network-wide strategic marketing plan. This leader grows and maintains strong relationships in the HCS community – including prospective families, scholars, alumni, parents, faculty and staff, volunteers, donors, and community partners – that enhance network brand awareness and mission impact. They work across the HCS network to identify existing needs and new opportunities for marketing and communications support. They ensure that marketing efforts are integrated and impactful. This new role reports directly to the Director of Mission Advancement & Community Outreach.

Requirements

Collaborative and strategic leader who enjoys working in a cross-functional, diverse team environment
Passion for the mission and vision of Herron Classical Schools
Excited to be a part of an organization that believes every student is a scholar, engages in an urban community, advances timeless ideas and content, builds a culture of respect and trust through relationships with people and ideas, and serves as a catalyst for renewal
Strategic thinker, comfortable with generating ideas and plans, and getting those plans across the finish line
Effective communication and engagement skills, both oral and written, including the ability to interact/communicate with all types of members of the community including teachers, administrators, board members, parents, and students
The ability to multitask, prioritize, and change directions quickly according to network needs
Self-starter, ability to set and meet goals, and a desire to excel
Bachelor’s Degree in Marketing, Communications, Journalism or related field
Five+ years of experience in marketing
Ability to pass a background check

Nice To Haves

prior experience in education and/or nonprofit sectors is a plus but not required

Responsibilities

Provide strategic leadership for all marketing and brand strategies for Herron Classical Schools with advisement from the Leadership Team
Develop and implement an integrated and cohesive strategic marketing plan to broaden awareness of HCS, increase visibility across key constituent audiences, and advance the network’s mission
Coordinate and execute all marketing functions; working with key staff and leadership staff
Develop marketing goals and metrics for the department
Track, review, and analyze various forms of data and analytics to develop reports, monitor progress, and identify new growth opportunities
Lead marketing and brand strategy efforts to increase awareness of focus areas such as enrollment, teacher recruitment, philanthropy, etc.
Identify media opportunities and collaborate with Director of Donor Engagement and Communications to coordinate media releases
Work to develop and direct marketing automation strategy using industry best practices
Create and develop special initiative marketing plans, special event advertising, marketing kits, social media, and other communication materials that support network strategic goals
Stay abreast of latest trends in marketing, video, social media, and digital strategies across education, non-profit, and for-profit sectors
Manage relationships with vendor, order enrollment marketing materials for the campuses and monitor department budget