Strategic Marketing Programs Manager

AssetWatch, Inc.

4d•Remote

About The Position

AssetWatch serves global manufacturers by powering manufacturing uptime through the delivery of an unparalleled condition monitoring experience, with a passion to care about the assets our customers care for every day. We are a devoted and capable team that includes world-renowned engineers and distinguished business leaders united by a common goal – To build the future of predictive maintenance. As we enter the next phase of rapid growth, we are seeking people to help lead the journey. This role sits at the intersection of strategy and execution. You’ll collaborate closely with marketing leadership to shape program direction, then take full ownership of execution, performance, and day-to-day partner engagement. You’ll also play a critical role in bringing campaigns to life—managing training and partner events, co-marketing programs, and content initiatives that drive pipeline and engagement. This is a fast-paced, evolving environment where priorities shift and speed matters. Success in this role requires strong judgment, adaptability, and the ability to balance strategic thinking with hands-on execution. Note: This role is only open to candidates residing in EST or CST.

Requirements

3–5+ years of experience in B2B marketing, preferably in partner marketing, account management, field marketing, or demand generation
Proven ability to own and execute marketing programs tied to pipeline goals
Strong project management skills with the ability to manage multiple high-priority workstreams simultaneously
Demonstrated ability to build and scale strategic partnerships that deliver measurable, multi-quarter revenue impact
Experience working with external partners and vendors, with the ability to build trust and manage relationships effectively
Strong communication skills, including the ability to lead conversations, read the room, and adapt messaging in real time
Experience executing events, webinars, and co-marketing campaigns
Solid content instincts—able to contribute to messaging, briefs, and campaign development
Comfortable working in a fast-moving, evolving environment with shifting priorities
Strong executive presence with experience influencing senior stakeholders internally and externally
Program-building mindset with experience developing repeatable frameworks and scalable processes
Ownership mentality with a bias toward action, accountability, and results

Responsibilities

Own and execute key strategic media and partner programs
Own day-to-day management and performance of long-term strategic media partner programs and support strategic tactics from the AssetWatch partnership team
Plan and execute co-marketing campaigns including webinars, events, content, newsletters, and targeted placements, including defined revenue targets, KPIs, and shared success metrics
Navigate partner communications thoughtfully—balancing advocacy, collaboration, and business goals
Standardize processes that improve consistency, predictability, and scalability of partner-led motions
Build and maintain senior-level relationships with partner stakeholders to influence joint priorities and long-term growth
Advocate for the company’s vision and value proposition within strategic alliances and broader market conversations
Lead event execution and support partner initiatives
Plan and execute regional events, trainings, and field activations tied to strategic partner programs including vendor coordination, registration, AV, shipping, and on-site execution
Support broader AssetWatch partner initiatives as needed in collaboration with the partnerships team
Evaluate event performance and contribute to recommendations for future investments
Contribute to campaign strategy, messaging, and content
Help shape campaign briefs, partner messaging, and promotional plans
Collaborate with Product Marketing and Creative to develop compelling co-marketing content, and lead review and approvals for content produced externally
Ensure messaging is clear, concise, and tailored to partner audiences
Adapt messaging in real time during partner conversations and campaign execution
Support and scale influencer and external programs
Identify and coordinate with industry voices, creators, and external partners
Assist in briefing, content development, and campaign execution for influencer initiatives
Manage timelines, publishing schedules, and campaign tracking
Collaborate with leadership to evolve and scale the program over time
Track performance and drive accountability
Partner with Marketing Ops to track campaign performance, engagement, and pipeline influence
Own follow-through on partner deliverables, timelines, and reporting
Contribute to partner reviews and internal updates with clear insights and recommendations
Continuously optimize programs based on performance data and feedback