Strategic Marketing Manager

Farm Credit Services of America•Tarnowo Podgórne, ND

1d•Hybrid

About The Position

We are seeking a Strategic Marketing Manager responsible for developing and executing strategic marketing plans for our insurance business unit. The role involves developing a deep understanding of the target market, creating marketing strategies and campaigns that effectively communicate the value of our products and services while collaborating with cross-functional teams to deliver results.

Requirements

Bachelor's degree or equivalent work experience in Marketing, Business, or Communications.
10 + years of experience in marketing, preferably in a brand marketing role.

Nice To Haves

Agriculture marketing and crop insurance knowledge preferred.

Responsibilities

Define and drive the optimal segment marketing strategy and campaigns for various business units.
Develop new customer and/or retention targets to measure program effectiveness.
Facilitate marketing planning sessions with key business stakeholders, and build consensus around go to market plans and budgets.
Continuously communicate market opportunities and campaign progress.
Track and analyze program performance through the development of KPIs and dashboards.
Conduct market research to gain a deep understanding of needs, behaviors and preferences.
Work with agency of record and inhouse creative to create compelling marketing content and messaging that resonates with the target audience.
Develop and execute campaigns across a variety of sales and marketing channels.
Collaborate with cross-functional teams to ensure campaign success.
Stay up to date with market trends, competitive landscape and industry best practices.