Strategic Marketing Manager

Justrite Safety Group

32d • $95,000 - $125,000

About The Position

Justrite Safety Group is seeking a high-impact Strategic Marketing Manager to lead the growth strategy for one of our Business Units
operating
in a fast-growing and opportunity-rich market.

This role is not simply about marketing execution — it is about owning
the
marketing
growth engine for the business unit. The Strategic Marketing Manager
will architect and drive the integrated marketing strategy that fuels
pipeline,
accelerates revenue, sharpens competitive positioning, and strengthens market
leadership.

Reporting directly into the Business Unit, this role partners closely with the
Business Unit Leader, Product Management, and Sales Leadership to translate
market opportunity into measurable business growth.

Requirements

• Bachelor’s degree in Marketing, Business Administration, or related discipline.
• 8+ years of marketing experience, preferably in industrial or technical markets.
• Proven track record of developing and executing marketing strategies that drive measurable revenue growth.
• Strong business acumen and ability to operate as a strategic partner to sales and product leadership.
• Experience leading cross-functional initiatives in complex, matrixed organizations.
• Deep understanding of demand generation, product marketing, and go-to-market strategy.
• Ability to translate technical product features into clear, differentiated market value.
• Strong analytical capability with experience using marketing and CRM performance data.
• Willingness to travel up to 25%.
• Exceptional written and verbal communication skills.

Responsibilities

• Develop and own the comprehensive marketing strategy aligned to business unit revenue, margin, and market share objectives.
• Identify target segments, industries, buyer personas, and whitespace opportunities through market analysis and customer insight.
• Define differentiated product positioning, messaging frameworks, and value propositions that create competitive advantage.
• Establish measurable annual and quarterly marketing objectives tied directly to pipeline contribution and revenue impact.
• Serve as the voice of the market within the business unit, influencing product roadmap, portfolio prioritization, and go-to-market strategy.
• Architect integrated demand generation programs that drive qualified pipeline across strategic account segments.
• Design and oversee multi-channel campaigns (digital, content, events, partnerships, channel programs) aligned to buyer journey stages.
• Partner with Sales to align marketing programs with account priorities and pipeline targets.
• Analyze funnel performance, conversion rates, and revenue attribution to continuously optimize performance.
• Allocate budget across channels based on ROI and performance analytics.
• Lead go-to-market strategy for new product launches and portfolio expansions.
• Develop launch plans including positioning, messaging, enablement tools, and campaign strategies.
• Conduct competitive intelligence and win/loss analysis to inform strategic decisions.
• Translate complex technical capabilities into compelling business value narratives.
• Equip Sales with effective tools, content, and insights that increase win rates.
• Develop and implement voice-of-customer initiatives to uncover unmet needs and engagement opportunities.
• Monitor industry trends, emerging technologies, and competitive activity to inform strategic direction.
• Leverage marketing analytics and CRM data to identify growth levers and performance gaps.
• Develop and manage annual marketing plans and budgets aligned to growth objectives.
• Establish KPIs tied to pipeline creation, revenue contribution, customer acquisition cost, and brand impact.
• Deliver clear, data-driven performance reporting to business unit leadership.
• Continuously refine strategy based on performance data and market feedback.

Benefits

• Our benefits package at Justrite Safety Group is designed to be the best in the industry, offering everything you need to support your career and personal well-being.
• You will receive a competitive salary and benefits package.
• We understand the importance of work-life balance, so we offer flexible hours and remote work options, giving you the freedom to manage your time effectively.
• These options vary depending on the specific roles and business needs.
• At Justrite, our benefits package is designed to help you thrive both in and out of the workplace.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level