Strategic Marketing Intern - Benchmarking, Summer 2027

Watts Water Technologies • North Andover, MA

11d • Hybrid

About The Position

The Watts Internship Program is your chance to bring what you’ve learned in the classroom to life! You’ll dive into real-world projects, gaining hands-on experience while learning how business really works from the inside. During the program, you’ll get to roll up your sleeves and make an impact on day-to-day operations. Plus, you'll have tons of opportunities to network with passionate professionals across manufacturing, industrial engineering, and more—sparking new ideas through cross-department collaboration. It’s all about expanding your skills, challenging yourself, and exploring where your ambitions can take you! Scope of Position This curious and strategic individual, as part of the Corporate Marketing team, will support the development of a competitive intelligence and market benchmarking framework for Watts. The intern will conduct market research, analyze competitive positioning, identify industry trends, and help establish sustainable processes that inform strategic business and marketing decisions. This position reports to Marketing. This role is hybrid and is based in N Andover, MA

Requirements

• Current student (senior status)
• Pursuing a bachelor’s degree in marketing, Business Administration, Economics, Strategy, Market Research, or a related field.
• Strong research, analytical, and critical-thinking skills.
• Proficiency with Microsoft Excel and PowerPoint.
• Ability to synthesize large amounts of information into concise business insights and recommendations.
• Strong written, verbal, and presentation skills.
• Ability to work independently and manage multiple concurrent projects.
• Demonstrated commitment to integrity and respect in interactions with others, fostering a positive and inclusive work environment.
• Strong sense of accountability, taking ownership of tasks and following through on commitments.
• Understanding of and adherence to applicable laws, codes, policies, regulations, and safety practices and procedures, as applicable.
• Must successfully establish employment eligibility and satisfactorily complete background checks, including required pre-employment testing as a condition of employment.

Nice To Haves

• Coursework or prior experience in competitive intelligence, market research, strategic marketing, business strategy, or industry analysis.
• Prior internship or project experience involving benchmarking, secondary research, or stakeholder interviews.
• Familiarity with B2B, industrial manufacturing, or channel/distribution business models.
• Technical or engineering background helpful for product specification comparisons.

Responsibilities

• Partner with Product Management and Marketing teams to organize products into meaningful product families and define competitive benchmarking frameworks.
• Develop competitive matrices that identify competitors, market positioning, and strategic relevance across key end-market verticals.
• Research and develop competitor profiles, including product portfolios, pricing strategies, distribution channels, and market positioning.
• Benchmark Watts products against competitor offerings based on specifications, pricing, features, and messaging.
• Conduct market research to identify industry trends, growth opportunities, customer needs, technology developments, and regulatory changes.
• Gather information from industry publications, market reports, competitor websites, trade sources, agency representatives, and internal stakeholders.
• Analyze findings and prepare executive-ready reports, presentations, and strategic recommendations.
• Assist in developing a repeatable competitive monitoring process, including reporting templates, tracking mechanisms, information sources, and update schedules.
• Collaborate with Product Management, Sales, Marketing, Engineering, and agency partners to validate findings and support strategic initiatives.
• Present research findings and recommendations to business stakeholders and leadership teams.
• Assume responsibility for other projects and duties as assigned by the Senior Manager of Strategic Marketing Research, Business Intelligence & Analytics or Company management.
• Responsibility directly tied to Watts Value (Integrity, Accountability, Continuous Improvement, Transparency)

Benefits

• Flexible PTO Policy – Work-life balance is important at Watts and our interns receive one (1) hour of flexible PTO for every thirty (30) hours worked. Your flexible PTO can be utilized for any type of absence.
• Paid Holidays – Celebrate the holidays with your loved ones and still get paid! You will receive the following paid holidays off during your time as an Intern with Watts. Where a holiday falls during the weekend, it will be observed on an adjacent weekday.
• Lunch and Learns – Throughout your internship, there will be opportunities for you to sign up to learn and network with some of the key strategic leaders and thought partners within our core operating model!
• Sustainability – For five years in a row, Watts has been named one of "America's Most Responsible Companies" by Newsweek. Join our journey as we continue to distinguish Watts as a responsible and committed corporate citizen.

What This Job Offers

• Career Level: Intern