Strategic Marketing Intern - Analytics & Segmentation, Summer 2027

Watts Water Technologies • North Andover, MA

11d • Hybrid

About The Position

This analytical and results-oriented individual, as part of the Corporate Marketing team, will support a strategic initiative focused on improving visibility into Watts' sales performance across key end-market verticals. The intern will leverage data analysis, customer segmentation, and stakeholder collaboration to transform product-level sales data into actionable business insights and develop a sustainable framework for ongoing market segmentation and reporting. This position reports to Marketing. This role is hybrid and is based in N Andover, MA

Requirements

• Current student (senior status)
• Pursuing a bachelor’s degree in Marketing, Business Administration, Economics, Strategy, Market Research, or a related field.
• Strong analytical and problem-solving skills.
• Advanced proficiency with Microsoft Excel, including PivotTables, Power Query, and lookup functions.
• Experience with SQL, Python, or other data analysis tools.
• Strong communication and stakeholder engagement skills.
• Ability to organize, analyze, and interpret large datasets.
• Strong attention to detail and ability to manage multiple priorities simultaneously.
• Demonstrated commitment to integrity and respect in interactions with others, fostering a positive and inclusive work environment.
• Strong sense of accountability, taking ownership of tasks and following through on commitments.
• Understanding of and adherence to applicable laws, codes, policies, regulations, and safety practices and procedures, as applicable.
• Must successfully establish employment eligibility and satisfactorily complete background checks, including required pre-employment testing as a condition of employment.

Nice To Haves

• Experience building dashboards using Power BI, Tableau, or similar business intelligence tools.
• Prior internship, project work, or coursework involving real-world data analysis.
• Exposure to B2B, industrial manufacturing, or channel sales environments.
• Experience with data governance, customer segmentation, or business analytics initiatives.

Responsibilities

• Consolidate and organize multiple years of product-level sales data into a clean, documented, and usable dataset.
• Partner with Marketing leadership to establish and apply end-market vertical segmentation standards and taxonomy.
• Develop product- and bill-of-material-based classification logic to identify likely end-market verticals when customer information is unavailable.
• Analyze sales, customer, and transaction data to identify trends, patterns, and business opportunities across market segments.
• Conduct outreach with agency representatives and distributors to validate customer information and improve segmentation accuracy.
• Create and maintain dashboards, reports, and visualizations that provide leadership with actionable market and sales insights.
• Document methodologies, assumptions, data sources, and classification rules to support future business use.
• Collaborate with Sales, Marketing, Finance, Operations, and external partners to gather information and align on project objectives.
• Develop recommendations to improve future customer and market segmentation data collection processes.
• Assume responsibility for other projects and duties as assigned by the Senior Manager of Strategic Marketing Research, Business Intelligence & Analytics
• Responsibility directly tied to Watts Value (Integrity, Accountability, Continuous Improvement, Transparency)

Benefits

• Flexible PTO Policy – Work-life balance is important at Watts and our interns receive one (1) hour of flexible PTO for every thirty (30) hours worked. Your flexible PTO can be utilized for any type of absence.
• Paid Holidays
• Lunch and Learns
• Sustainability – For five years in a row, Watts has been named one of "America's Most Responsible Companies" by Newsweek. Join our journey as we continue to distinguish Watts as a responsible and committed corporate citizen.

What This Job Offers

• Job Type: Full-time
• Career Level: Intern
• Education Level: High school or GED