Strategic Communication Outreach Specialist

PEOPLE TECHNOLOGY AND PROCESSES LLC • Mc Lean, VA

6d • $102,000 - $115,000 • Onsite

About The Position

The Strategic Communication Outreach Specialist will be responsible for developing and executing comprehensive outreach strategies and promotional campaigns. This role involves managing multiple projects, increasing magazine subscriptions and digital readership, generating high-quality content, conducting market research, and providing support for events. The specialist will synthesize complex transportation information into compelling narratives for various audiences.

Requirements

• Bachelor's or Master's Degree in Communications, Marketing, Public Relations, Journalism, or a closely related field.
• 6-10 years of progressively responsible professional experience in strategic communications, digital marketing, and public affairs.
• Demonstrated expertise developing social media campaigns that substantially increase subscriptions or readership.
• Requires USDOT badge and favorable National Agency Check with Inquiries (NACI, low risk / non-sensitive); E-Verify required

Nice To Haves

• Experience in a Federal environment
• Knowledge of transportation research (specifically highway/surface transportation)

Responsibilities

• Develop and execute comprehensive, integrated outreach strategies and promotional campaigns, managing multiple simultaneous projects tailored to diverse audiences across various media outlets.
• Lead all marketing efforts to increase magazine subscriptions and digital readership, including quarterly promotions, branding support, and coordination with authors for feature story promotion.
• Generate high-quality content, including writing, editing, and designing graphics for social media, web pages, and electronic newsletters, ensuring a cohesive professional online presence.
• Conduct in-depth market research and reader surveys; measure and evaluate campaign and social media effectiveness using advanced analytics to drive data-informed decisions.
• Provide comprehensive staffing and marketing support for tradeshows, conferences, and internal/external events, developing event-specific materials and strategies to engage attendees and increase subscriptions.
• Synthesize complex highway, surface transportation, or policy information into compelling narratives for both the general public and technical stakeholders.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level